In pure Italian attitude and style, the Olympic team uniform states to the globe, the fashion icons of the world are ready for the London Olypmic games. Patriotic pride is the key to this project and it is rendered discreetly yet powerfully. To add to the fashion uniform competition, Prada has been revealed as the official sponsor of the Italian National sailing team for the Olympic and Paralympic games.
All clothing and most accessories have the word “Italia” on them, enriched with a stylised rendering of Rome’s Olympic stadium as well as the CONI and EA7 logos. To further enhance the idea of the profound values of competitive sports, the lettering and logos are in gold and in silver; on white items the CONI logo is coloured.
The kit is made up of 50 items and is in an elegant combination of white and midnight blue. Giorgio Armani selected this tone of blue, which was used until the 1970s in order to create a sense of continuity with tradition and to convey a sense of classic elegance.
The original words to Mameli’s Hymn, the Italian national anthem, are reproduced in gold cursive lettering on the inside of the jackets and the sweatshirts on the left-hand side – where the heart is – while the first words of the anthem can be seen on a blue band on the under collar of the polo shirts and becomes visible when the collar is turned up. The kit also includes a white polo shirt with a red left sleeve and a green right sleeve.
The Italians are off to a flying start winning Gold medals on the first day of the Olympic games.
Video of Italian Olympic Uniform
Italy Olympic Uniform by Emporio Armani
Emporio Armani, Italian London olympic uniform
Italian national athem embroidered inside the jacket. Just in case you can’t remember the words.
Prada Italy Olympic Sailing Uniform
Prada has been selected to exclusively dress the Italian Olympic Sailing team. This way Italy has two great fashion houses as designers for their national team.