James Long Spring Summer 2014 Collection - Awash With Colour
Fashion is often about instinct. You can procrastinate too much after the show, analysing cuts, colours and cloth but the best indication is going with your gut instinct after the convoy of models have strutted down the catwalk and the designer meekly pokes their head out from behind the curtain to take the applause of the gathered hordes.
James Long has always been proud to show off his fashion colours and his S/S’14 collection continued to exude a bold and confident approach to men’s fashion. A graduate of the Royal College of Art, Long intelligently uses black and white in large, block areas of his clothing not to tone down the colour palette but to emphasise its importance to the collection. Oversize, basketball style shorts and black and red trainers gave the collection an urban street-style feel and both will be key elements of fashion that will make its way onto the high-street this summer and into next.
Round framed sunglasses adorned the chiselled faces of every model and is certainly an element that we will all be adopting come next season while t-shirts were oversized in the arm – a key aspect of many shows at LC:M – another nod towards the street-style that has been adopted by menswear designers recently.
The swathes of colour, the oversized cuts and the youthful exuberance of this collection all added up explain why James Long is at the cutting edge of moderns menswear and will certainly go down as a personal favourite of mine.