Marks and Spencer – Best Of British
Marks and Spencer brings back the manufacturing to the UK’s textile industry with its latest AW13 and SS14 menswear collections, aptly named “Best of British”. The bringing back of fashion manufacturing is part of a process that started slowly a few years ago but is now gaining speed with big companies like M&S and John Lewis joining. Customers are appreciating the quality and tradition of British made, especially foreign customers. We have an exclusive interview with Tony O’Connor, head of design at Marks & Spencer about the menswear collection and also is advertising campaign.
If there is anyone that is going to bring a younger market for suits representing Marks & Spencer, then it’s Oliver Cheshire. Oliver Cheshire is the model used for the advertising campaign for Marks & Spencer suits. So I was intrigued to see what this collection was all about.
The collection was on display at the Hospital Club as part of the London Collections: Men event. Entering the presentation I was greeted with excellent customer service. Both the current Autumn Winter 2013 and Spring Summer 2014 “Best of British” collections were on display. Having not seen these collections before my instant thoughts were, this can’t be Marks & Spencer. I was taken back by shear excitement. You know when one of Britain’s most powerful company in the high street decides to launch a luxury menswear collection, it’s a clear message that M&S is back in menswear business.
The collection has variety and is tailored for key occasions.Tony O’Conner, head of design for menswear talked us through some key factors on why Marks & Spencer is going to be a key driving force for menswear for Britain. The collection ranged from inexpensive suits to high end. The suits I must say looked and felt great, the quality was was shining through the whole range. For me personally the jackets were a clear winner. I could also notice a clear trend towards checkered suits in its Spring Summer 2014 collection. The top end suits come from Lutwyche .The price of these suits varies as well as their target markets. Very much setting a new trend in regards menswear.
The team from MenStyleFashion summed up the collection well, the suits on display can be worn everyday, so it is time to dress up and ditch the casual outfits.
Every Day Bow Tie
Tony in the interview explains why he is trying to make the Bow Tie an everyday wear accessory. I totally agree with him on this one. It is the first niche key factor of setting the M&S menswear collection apart from the rest. A big thank you for making Gracie feel so welcome. I give a huge respect to M&S for setting up one of the most informative presentations on LCM so far. It has been very educational and inspirational. Check out for yourselves with the Interview and an overview of the menswear collections.
Interview with Tony O’Connor
Best of British
Image Credits: Maria Scard