Muchachomalo Underwear for Men – Fun, Arty & Exciting

muchachomalo underwear for men

You may remember my rant I had about boring men’s underwear and especially how underwear was being marketed with top models and six packs, but still boring. To my surprise I came across this label called Muchachomalo in the BoxPark area of East London. Hats off or should I say pants off for this the new Dutch Label called Muchachomalo. Yes the name is a lot to take in, but I am adoring what I am seeing.

Finally some affordable fun and cultural underwear created by artist and fashion designers. Its latest collection is all about taking you around the world of art literally in your underwear. They are fun and interesting to look at. They are well made and I am loving the coloured elastic band. They feel great and are very interesting indeed. I’ve been told they hold everything in place and more so make you feel alive.

Boxpark Shoreditch

On 15 April 2013 Muchachomalo opened a vibrant new concept store at the revolutionary Boxpark Shoreditch shopping mall in London. The fashion capital of the world will be greatly enriched by the Muchachomalo* vibe as Muchachomalo* enlightens the British by introducing its ‘good mood’ and ‘good fit’ feeling.

boxpark shoreditch

About Muchachomalo

The unique prints used in the MUCHACHOMALO* collections are created by artists and fashion designers. Their exciting hand-painted designs capture the zeitgeist and make art wearable. MUCHACHOMALO* is underwear with attitude for those who know their own mind, individuals who are always up for adventure. As well as the collections for men and women there are also MUCHACHOMALO* collections for boys and girls – because it’s never too early to start encouraging rebels.

www.muchachomalo.com
Mens Underwear - Muchachomalo Boxer shorts 2013
muchachomalo underwear for men
muchachomalo underwear for men

muchachomalo underwear for men

Mens Underwear - Muchachomalo Boxer shorts 2013

Mens Underwear - Muchachomalo Boxer shorts 2013

Mens Underwear - Muchachomalo Boxer shorts 2013
Mens Underwear - Muchachomalo Boxer shorts 2013

Image Credits: Olly Clarke

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