Prada Man Spring Summer 2013
Simplicity, detail and the emergence of a new elegance… Prada sets the scene for a new focus in its visual menswear story. Four leading men – two of them iconic stars and two trailblazing new talents – bring their individual sense of style to the Spring/Summer 2013 menswear campaign images: Dane DeHaan (Chronicle and The Place Beyond the Pines), Benicio Del Toro (Traffic, The Usual Suspects), Harvey Keitel (Taxi Driver, Reservoir Dogs) and Aaron Taylor-Johnson (Savages & Anna Karenina).
The cast stars in an intimate series of black and white portraits, shot in London by David Sims. Bare sets and monochrome photography create a blank canvas, contrasting with the individuality and modern energy of the diverse characters. With a stark minimalism, heightening attention to detail, the perfection of the collection is infused with the each of the actors’ strong attitudes. Their laid-back and playful insouciance mixed with the quiet intensity of the tailoring is a silent revolution in men’s styling. Layered shirting, low cut polo shirts and the utilitarian clean lines of jackets and lightweight coats are a canvas of endless possibilities. A painterly use of shadow and brightness creates striking silhouettes, the actors at times almost engulfed by darkness, then completely framed in blinding light. In a world filled with white noise, the effect is both modern and timeless
Behind The Scenes Video