Revolutionary Active Denim – Engineered For Comfort

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The Story

Jeans are desperately in need of an update.  They were originally built for miners carrying rocks in their back pockets and haven’t changed much since then.  The stiff and uncomfortable jean that worked for miners has no place in life 100 years later.

Geneva decided it was time to bring jeans up to speed.  Inspired by innovations in activewear, Geneva developed Premium Active Denim: Jeans Built For Modern Life.  Combining old school American craftsmanship with technologically advanced fabric to deliver better fitting, more comfortable jeans.

Engineered for Performance

Geneva’s patented 4-way stretch denim is the culmination of years of textile research.  The radical new material combines the incredible softness, comfort and freedom of movement of activewear with a sophisticated, classic look.  The performance blend wicks moisture away from your skin for faster evaporation and long lasting comfort.  A special wash is given to the jeans to make them them your softest pair from the moment you try them on.  Their simple and classic look transitions effortlessly from the bar to the boardroom so you will never be uncomfortable again.

Premium American Craftsmanship at a Wholesale Price

Geneva Premium Active Denim is handmade in a small, family owned factory in Los Angeles with a long history of proven quality.  Since Geneva is a direct to consumer web based company, they can use premium materials, premium craftsmanship, and premium manufacturers while still offering their products at half off retail prices.

Pick up your pair on Kickstarter today before time runs out!

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