Luxury car brand Rolls-Royce unveiled the 103EX concept car, its vision for the future of electric self-driving cars. In a spectacular event at London’s Roundhouse today, the Rolls-Royce Vision Next 100 was presented. The car defines the future of luxury mobility. Codenamed 103EX, it is the marque’s first ever pure ‘Vision Vehicle’.

Vision Next 100

The Rolls-Royce Vision Next 100 presents an intriguing and aesthetically dynamic vision of the future of luxury mobility  – a completely personal, effortless and autonomous Rolls-Royce experience, wrapped in a design that ensures a ‘Grand Sanctuary’ for its occupants, and a ‘Grand Arrival’.

This ‘Vision Vehicle’ is one of four announced by the BMW Group in Munich on 7 March 2016, as it launched its centenary celebrations – THE NEXT 100 YEARS. In addition to being the centenary of the BMW Group, 2016 also represents a seminal moment in the history of Rolls-Royce Motor Cars.

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This was the first time Rolls-Royce has shown a concept car and it did really well the 103EX. This concept car was designed around the following three objectives: Effortless Journey, The Gran Sanctuary and The Grand arrival.

Effortless Journey

Today, the ‘Voice of Eleanor’ inhabits the Rolls-Royce Vision Next 100, delivering the dream of an effortless future to her owners. Digitally connected to every aspect of her owners’ lives and her surrounding environment, ‘Eleanor’ becomes their virtual assistant and chauffeur, freeing them of all effort and encumbrance. Imbued with her own artificial intelligence, she works intuitively to advise her owners on itineraries, schedules and options before they leave their residence, reminding about appointments and tasks and making suggestions to ease any anticipated impediments.

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This Effortless Journey is enhanced by the hallmark Rolls-Royce ‘magic carpet ride’ delivered through a blend of a futuristic, powerful, zero-emission drivetrain and advanced suspension that sees the vehicle almost skim across the road surface. As a V12 combustion engine is most unlikely to exist in the future, one can only surmise how this Rolls-Royce will be powered.

The Grand Sanctuary

Entering the Grand Sanctuary, our passengers step in unbowed, with consummate grace and dignity, as with the state carriages of old, taking their place on the best seat in the house. Cocooned in the futuristic but handcrafted lounge atmosphere, the coach door and clamshell canopy glide closed to envelop them in uninterrupted silence and luxury.

True to this spirit, the cabin is encircled by the most modern handcrafted fine-line Macassar wood panelling, sweeping across the interior from the coach door, continuing around behind the generous OLED screen and up beside the second passenger to the side of the sofa. This ensures a continuous, beautifully clean and sculptural surface when the screen is extinguished.

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The centrepiece of the cabin is the beautiful sofa. The best seat in the house, it is an exquisite, futuristic interpretation of modern furniture design. Clothed in the most opulent fabrics, it gives the impression of floating within the cocoon of the cabin thanks to the artful use of lighting and modern materials.

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The beautiful sanctuary sofa

Should the passengers choose to drop their eyes from that world stage for a moment and ask ‘Eleanor’ for visual cues, she will provide them on the transparent OLED screen that dominates the front wall of the cabin. Here our passengers can view information regarding their journey, their destination and the people they are expecting to meet. Or they may simply choose to retreat from the outside world and be entertained by their favourite show for a while.

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The large Oled screen

The Grand Arrival

Certain truths are constant over time. One of these truths is how the powerful have always understood the symbols through which they express their standing. From the lavish chariots of the Roman Emperors to the individually hand built state carriages and cars of Monarchy – such as the coachbuilt Rolls-Royce Phantom IV used during Queen Elizabeth II’s coronation – such fine vehicles have been designed to project the importance of the individual inside to those waiting outside.

Waiting with bated breath for a grand arrival, the crowds were never anything but impressed by the stately arrival of their idol. In the future, Rolls-Royce believes that its powerful patrons will wish to continue projecting their power and status in such a manner.

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Virtual Red Carpet

Hinged on the left of the vehicle, the glass canopy lifts to allow the occupant to stand whilst providing shelter from above and behind. Then, in one effortless movement, the single coach door sweeps open and a step emerges from below the running board. As a final flourish, a red light is projected, carpet-like, from the underside of the step as a welcome.

Lugage Compartment

The luggage compartment therefore opens automatically following arrival and disembarkation, presenting two Grand Tourer cases. In the case of the Rolls-Royce VISION NEXT 100, the cases are fittingly personalised to CS Rolls and FH Royce.

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The Built-in Umbrellas

Good things from the past can still be incorporated in the car of the future like the built-in umbrellas in the door ensuring that at those grand arrivals the passengers stay grand no matter the weather.

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Built-in umbrellas

Rolls-Royce’s concept car shows how it will adapt to a future of self-driving electric cars without giving up on the concept of ultimate luxury.

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