The Woolmark Company – Campaigns Wool With Sport Stars
With growing up in Australia, sport and top athletes were always part of my life. As you all know Australia is a nation that prides itself on sports and tries to get the best out of its athletes. So it makes perfect sense for The Woolmark Company Australia to use certain role models within sports to campaign awareness for wool. Why has it chosen European football legend Alessandro Del Piero to promote Merino Wool? What is it about about Merino Wool that can help athletes perform better? Listen to my interview with the Woolmark Company to find out.