Today, we sees the launch of the World Grows Wild Campaign, which calls on the Great British and Northern Irish public to raise charitable funds by letting their hair grow wild while we all stay at home! The campaign asks the fantastic UK community to ditch their razors to become ‘Sprouters’ for charity.

The World Grows Wild Campaign is supporting the National Emergencies Trust (NET) Coronavirus Appeal, launched by the Duke of Cambridge on 18th March 2020 to distribute raised funds fairly and efficiently alongside trusted community foundations and local charities ensuring vital support gets to the individuals and organisations that need it most.

The World Grows Wild Campaign is gender-neutral, targeting women, men, old and young and everyone in between – to let their hair grow wild, wherever it may sprout!

The campaign is aimed at the already growing hirsute proportions of the population who are in lock-down, in a bid to raise a staggering £2,000,000 of funds to support National Emergencies Trust’s Coronavirus Appeal.

Sprouters can either pledge a donation to participate or even create their own fundraising page by visiting and can decide which part of their body hair will grow wild… perhaps even all of it! They are encouraged to use tags (@WorldGrowsWild and #WorldGrowsWild) to document their bush growing journey and spread the word.

Coronavirus Lockdown - Support The National Emergencies Trust

Rachel Davis, Founder of the Campaign explained

“We wanted to harness the great community spirit that has emerged at this time, highlighting what people can do from their own living rooms whilst reinforcing the crucial #StayHomeSaveLives directive and supporting our incredible NHS and public service workers. We are absolutely delighted that we can work to support the National Emergencies Trust – Coronavirus Appeal and boost the amazing work they do in the wake of domestic disasters. It was Day #3 into self-isolation, after the stubble had emerged and the requirement to look presentable had totally diminished, that the concept for the campaign crystallised. Mindful of the fact that this is an anxious time for everyone, we wanted our fundraising mission to bring a smile with it!”


Mhairi Sharp, Chief Operating Officer, National Emergencies Trust commented

“I think everyone will benefit from seeing some fun content on their newsfeeds and that is what World Grows Wild will provide. I know their team have put in an incredible effort and they bring together such an easy way to get involved and the community spirit of fundraising to support the National Emergencies Trust Coronavirus Appeal – helping those who vitally need support during these unprecedented times. I can already imagine fundraisers singing “Let it grow, Let it growwww” which brings a smile to my face and is something that I think everyone needs right now. It is brilliant to have them on board supporting The National Emergencies Trust Coronavirus Appeal.