Last week, Edward Enninful was confirmed as the new editor of British Vogue. Condé Nast International chairman and chief executive Jonathan Newhouse announced Alexandra Shulman’s successor, calling Enninful “an influential figure in the communities of fashion, Hollywood and music which shape the cultural zeitgeist”, adding that “by virtue of his talent and experience, Edward is supremely prepared to assume the responsibility of British Vogue.”
“Edward is an exceptionally talented stylist who will no doubt bring an exciting new creative aesthetic to the magazine,” said Shulman today. “Every Vogue editor arrives with their own range of talents and experience and Edward is very known, respected and liked within the fashion industry. I look forward to finding out his plans as soon as possible and working with him over the next few months of transition so that British Vogue continues to be the leading magazine in this market.”
The Seven Deadly Sins of Edward Enninful
Enninful´s right to this golden chalice has been cemented by decades of visually decadent, highly acclaimed editorial extravaganzas. Here we take a look back at his most recent showstopper.
Nick Knight and SHOWstudio have collaborated with Beats to present The Seven Deadly Sins of Edward Enninful, a film which plays tribute to 25 years of fashion by the acclaimed stylist. The concept features the seven classical sins, seven colours, and seven sounds alongside eight top models (with the sin of gluttony demanding two). The short film is a celebration of both Enninful’s renowned career and the increasing interaction between fashion and music. It stars Kate Moss, Lara Stone, Karen Elson, Naomi Campbell, Karlie Kloss, Maria Carla Boscono, Jourdan Dunn and Anna Ewers alongside clothing specially selected by Enninful.
A spectrum of designers are featured; from established labels such as Yohji Yamamoto, Alexander McQueen, Prada, Céline and Maison Margiela to emerging international talents such as Vetements and Marques Almeida.
¨Right now, fashion appears to be having an increasing multi-media presence and doesn´t seem to be having a negative impact ¨ – Nick Knight
The soundtrack was personally selected by Beats with a view to initiating artists who they believe represent the future of music. With songs featured by New Level by A$AP Ferg [ft. Future], Have Mercy by Eryn Allen Kane, Girl by The Internet [ft. Kaytranada], Bout the Business by Hopsin, Sticky Drama by Oneohtrix Point Never, Bury Me by Brodinski ft. Maluca & Bricc Baby Shitro and Gosh by Jamie XX. The film also features Travis Scott providing the narration.
Ghanaian-born Enninful spent his childhood in London where, aged 16, he was model-scouted and his fashion career began. Not long afterwards, he made the acquaintance of i-D founders Trish and Terry Jones and started assisting the publication, becoming the youngest ever fashion director for an international publication when he was promoted not long after, aged 18. His career to date has seen him work for Italian Vogue, American Vogue and most recently W Magazine, as well as consult on countless high-fashion campaigns.
While the fashion industry has long recognised his talent (he was awarded the Isabella Blow Award for Fashion Creator at the 2014 British Fashion Awards, one of many plaudits), the British monarchy has also acknowledged his contribution to fashion, making him OBE – Officer of the Most Excellent Order of the British Empire – last October. “Today is one of the most special days of my life. It is an absolute honour and a dream come true to be given the chance to edit Vogue and I look forward to taking the magazine into a new and exciting future.¨