Yesterday, Calvin Klein launched its newest campaign around its famous underwear range. Kellan Lutz was named the new face of the super brand and the ads will be modeled after the not-so-tame Marky Mark ads from the early 90´s.
“He’s going to be their new Mark Wahlberg,” the press release stated. “Kellan has been signed to Calvin Klein for a huge campaign that will feature him in our underwear all over billboards and magazines across the world.
This latest installment from Mr. Klein continues on from his highly successful previous “Show Yours” campaign which had famous faces like model Miranda Kerr and singer Trey Songz, alongside social media personalities like Leandra Medine of the Man Repeller and Chiara Ferragni of the Blonde Salad posting selfies in their undies tagged with the hashtag #mycalvins.
From Marky Mark’s famous tightly whitey campaign to Michael J. Fox’s
“That is your name, isn’t it? Calvin Klein, it’s written all over your underwear” moment in Back To The Future, that ubiquitous Calvin Klein printed elastic underwear band has become ingrained in our pop culture brains.
Below you can see some of the most memorable campaign images which have influenced everyone from Baptiste Giabiconi to David Beckham and many more in between.
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