I am finding that a lot of designers for their first collection are always playing it safe and they seem to all start out with the epic T-Shirt. So how can launching a T-shirt make you stand out from the rest. Well simple these are just not any sort of T-shirt. Hence, TOPMAN has chosen to join forces with a label called HYPE. It is their first ever collaboration, an exclusive range called ” Black On Black ” consisting of 11 pieces of clothing. The collection is a mix of black fabrics from cotton and mesh, to gloss print and felt appliqué. Nice indeed and not the normal fabrics when it comes to a T-shirt. In the past, Hype has become renowned for its bright and bold sublimation prints. However when you have an opportunity to get the world noticing you. Then it’s time to ditch the rules. So Liam Green, one of the Co founders of hype, decided to create a distinctive edgy look for its AW13 TOPMAN Collaboration.
Where to Buy
At the moment there is an on-line exclusive for a week from the 5th of September. But don’t worry five more stores from the 12th of September will create more HYPE. More exciting that each piece will be numbered individually and limited to 100 per style. Prices start from £15 for a beanie to £75.00 for a jacket. The store list as followers. BULLRING, ARNDALE, LAKESIDE, TRINITY, STRATFORD, GENERAL STORE.
Why The Collection
Liam Green the co founder says – “With so many all over prints and bright colours around we wanted to do something that was totally different to what everyone else is doing, we wanted a more premium line that had an element of exclusivity without trying to be too serious. We just wanted to make a really cool black collection“
MenStyleFashion Send Us Your Shot
If you end up with one of the collections, send us your shot and we shall do an article about it. Who wore it best. At the end of the day we are all about the man on street.