Abercrombie & Fitch – Staff To Perform Press-ups & Squats

Abercrombie & Fitch – Staff To Perform Press-ups & Squats

Abercrombie & Fitch - Staff lining up showing their muscles.

Abercrombie & Fitch

The American company Abercrombie & Fitch has been criticised for its strictly-enforced “look policy”, which stipulates that staff should embrace a wholesome, preppy look. Does looking the image sell more? Staff looking tonk and toned, will it enhance sales? Well it seems to think it will in Italy. The famously image-conscious clothing company has told Italian staff to perform press-ups and squats if they make mistakes. Well on a positive they certainly will look toned and pull in the crowd. So as a customer instead of browsing at clothes, you can be entertained by staff instead.

What is wrong having a topless man by the entrance ready for their picture to be taken. What is wrong entering a shop with the music being nightclub-loud and needing a torch to look at the collection as it’s so dark. On a marketing perspective this label is rocking. Due to its unusual retail tactics everywhere I go, I see people line up waiting to get in. And if people are happy paying £94 for a hoodie, or £50-plus for a polo shirt then that’s OK too.

Fashion writer Melanie Rikey explains it well, “People who are interested in fashion don’t wear Abercrombie, at least not in public. If I were 16, I would make my pilgrimage down to the shop. It is a rite of passage for all teenagers.”

I apologise in advance but whilst out searching for up and coming trends, I decided to head into the Hamburg store and loved what I saw. Nice toned, semi naked men. As for fashion ground breaking products, well that is another story.

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Abercombe & Fitch staff in Hamburg store - showing some muscle

Staff members waiting for your to enter the shop in Hamburg. How hot do they look?

Abercrombie and Fitch staff displaying muscle in a line up outside

Gosh, shopping has not looked so good

pink polo shirt Abercrombie & Fitch - hot selling item

There it is, the pink polo

Abercrombie and Fitch Hoodies for men - winter style

The hoodie

Abercrombie and  Fitch 2012 Silver Lake Man Shorts classic fit

The DIY shorts?

About The Author

Gracie Opulanza

Global menswear and luxury lifestyle journalist. Co-founder and editor in chief of Men Style Fashion. GracieOpulanza.com is my personal blog.

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