Whether you’re an employer or a job hunter, undoubtedly you’ve heard of LinkedIn. It’s the biggest global platform for connecting professionals with one another and connecting businesses with potential employees. And, if you’re looking to hire top talent for your company, LinkedIn is a great place to start (and finish.)
In this blog post, we will discuss how to attract top talent with strategic LinkedIn ads.
What Is LinkedIn and Why Is it Such a Good Platform for Connecting With Potential Employees?
LinkedIn is a business- and employment-oriented social networking service that operates via websites and mobile apps. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their profiles, work experience, and CVs.
LinkedIn is a powerful tool for connecting businesses with employees because it has over 830 million members in more than 200 countries and regions, making it one of the largest professional social networks in the world.
Not only that, but LinkedIn is also great for targeting specific audiences with your ads. For example, you can target people based on their job title, company size, or even location.
Why You Should Use LinkedIn Ads to Attract Top Talent
There are a few key reasons why LinkedIn ads are so effective for attracting top talent.
First, as we mentioned before, LinkedIn has a large and global membership base. This means that you can reach a wide range of potential employees with your ads.
Additionally, LinkedIn is a very professional platform. This is important because it means that people who are active on LinkedIn are typically looking to further their careers or connect with other professionals.
LinkedIn ads also allow you to target your audience very specifically. This is important because it allows you to make sure that your ad reaches the right people. For example, if you’re looking to hire a software engineer for your startup, you can target people who have that job title or who work at a company that is similar to yours.
Fourth, LinkedIn ads are relatively inexpensive. This is important because it means you can reach a large number of potential employees without breaking the bank.
LinkedIn ads are also very easy to set up and track. This is important because it means that you can quickly and easily see how your ads are performing and make changes as necessary.
How to Use LinkedIn Ads to Bring New Talent to Your Company
There are a few things you should know about LinkedIn ads before you get started: who your target audience is, what kinds of ads they respond to, and how to create an effective ad campaign.
How to Find Your Target Audience
When it comes to LinkedIn ads, targeting is key. Without targeting, your ads will be seen by anyone and everyone, regardless of whether or not they’re interested in what you have to offer.
But with targeting, you can aim your ads specifically at the people who are most likely to be interested in your product or service. So how do you go about finding your target audience on LinkedIn?
One way is to use LinkedIn’s built-in targeting options. You can target people based on their location, job title, company size, and more. You can also create custom audiences based on criteria that you specify yourself. For example, you might create a custom audience of people who have visited your website in the past 30 days.
Another way to find your target audience is to use LinkedIn’s Lookalike Audiences feature. With this feature, you can create an audience of people who are similar to your current customers or website visitors. This is a fantastic way to reach new people who are likely to be interested in what you have to offer.
How to Design an Ad They Will Respond To
Once you know who you are trying to reach, you can tailor the ad’s content and imagery to appeal to that audience. For example, if you are selling a product that would appeal to working professionals, your ad should feature a clean design and straightforward language.
On the other hand, if you are targeting students, recent graduates, or gen z as a whole, you might want to use a more creative approach.
Most importantly, consider what kind of ad would be most appropriate for your business. If you’re selling a physical product, for example, you’ll want to use an image-based ad. If you’re selling a service or promoting an event, on the other hand, a text-based ad might be more effective.
How to Design a LinkedIn Ad
There are a few things that you need to account for when creating your ad.
If you are creating a video ad, you need to be aware of LinkedIn video ad specs and requirements. The video should be between 3 and 30 seconds long, and it should have a width of 1200 pixels and a height of 628 pixels.
The image for your ad should also be 1200×627 pixels.
Your ad copy should be short and to the point (fewer than 150 characters). You want people to be able to understand what you’re offering without having to read a lot of text.
Your headline should be clear and concise (fewer than 25 characters). Again, you want people to be able to understand what your ad is about quickly and easily.
Your call-to-action should be short and sweet (fewer than 15 characters). You want people to know what you want them to do, and you want them to be able to do it with just a few clicks.
When creating your ad, it’s also important to consider the overall look and feel. The design should be clean and professional, and it should match the tone of your website and other marketing materials.
Final Thoughts on Using LinkedIn Ads to Attract Top Talent
LinkedIn ads can be an effective way to reach new talent. But as with any form of advertising, there are a few things you need to keep in mind. Make sure you target your ads carefully, and design them to appeal to your target audience. And finally, don’t forget to test different versions of your ad to see what works best.
By following these tips, you can create an effective LinkedIn ad campaign that will help you attract top talent to your company.
