Lyle & Scott are excited to announce their upcoming collaboration with Japanese golf collective Golfickers. Consisting of 7 different pieces, the silhouettes for this capsule collection have been taken from the Lyle & Scott archive, referencing classic products from their past including rugby shirts and knitwear. A new logo has been created for the partnership, combining Golfickers’ classic buggy image with Lyle & Scott’s iconic Eagle and 1874 – the brand’s founding date.
Formed in 2018, Golfickers is a Tokyo-based golf collective made up of art directors, film producers, photographers, designers, and stylists. The group are bound together by their love of golf and desire to create positive change through the game – the name itself is inspired by the ‘Graphickers’ counter-culture music & design movement during the 1990s in Tokyo. Golfickers’ own Hans Anderson-inspired vision that golf can transform from an ugly duckling (their own logo) into a soaring Eagle resonated with Lyle & Scott, whose own iconic Eagle logo was inspired by the golfing world and Gleneagles.
Takuya Nakashiro, Co-Founder at Golfickers notes, ‘The clothes that my father proudly showed me when I was a kid were very elegant. It was just like an Eagle gliding gracefully over the sky. Even now, decades after that, its beauty continues to fly. This time, such an Eagle will give wings to ugly ducklings like us. I definitely wanted to see the world from a high sky together.’ Chris Somerton, Head of Golf at Lyle & Scott adds, ‘When we found out the Golfickers dream is “to be an Eagle”, a collaboration was the next natural step’.
Ben Gunn, Brand Director at Lyle & Scott explains ‘We wanted the collaboration to take inspiration from our golfing archive but made for the modern golfer, who wants fashion-led products as an alternative to the technical, performance-driven items available.’ In this partnership, knitwear takes the forefront. Somerton notes, ‘Knitwear is such an important part of the Lyle & Scott history, so we wanted knitted styles to be the main focus of the collaboration’. The collection includes a jacket, knitted cardigan, knitted crew neck, knitted polo, rugby shirt, hoodie, and t-shirt, all bearing the new logo design through embroidery, intarsia knit or a rubberised print. Whilst pieces such as the rugby shirt delve into the archives of Lyle & Scott (‘Rugby Shirts were a mainstay in our golf collections of the ’80s and ’90s, and we think it’s time they came back!’), modern-day icons such as the statement hoodie with scripted sleeves also take prominence. Somerton explains, ‘It was an easy decision to include the Hoodie in the collection as they are rapidly becoming a golfing staple.’ More classic styles such as the knitted cardigan are also key – ‘We wanted this to be a more conservative, understated piece. Contrast tipping on the placket and cuffs give the cardigan an almost collegiate feel.’
The collaboration will undoubtedly remind customers of Lyle & Scott’s huge pedigree in golf, spanning over sixty years. As Ben Gunn notes, ‘it was about old and new audiences, creating something that cuts through all the noise in the market to stand out and create a moment that gets people to stop and think. We achieved what we set out to deliver. Something that will sit proudly in our archive.”’ Somerton adds, ‘Whilst this is our first time working with Golfickers, we hope it will be the first of many projects together.’
The Lyle & Scott x Golfickers capsule drops on Friday, 8th October 2021 and is available to purchase from www.lyleandscott.com. Prices range from £35 – £130 with limited availability of this collection.