Walking down the streets of Bangkok you see many tourists proudly walking with a cheap singlet showing the Singha beer logo. So when Singha decided to expand their brand into fashion, they decided not to take the easy way out by printing their logo on shirts, polos, caps and jackets. No ….. they decided on a whole trendy fashion range called: “Singha Life”.
I can honestly say now that Singha with Singa Life is currently the most fashionable beer brand in the world and could promote the Singha beer brand into becoming a premium brand in the international beer market.
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