It’s the first time MenStyleFashion has visited New York and I wanted to target areas where regeneration architectural trends are forming for this friendly and vibrant edgy city. New York and the USA were the trendsetters regarding converted lofts and recycling of unused factories or warehouses. In where companies and individuals, bought these derelict buildings and created urban luxury apartments and or in many cases hotels. I am a huge fan of this rustic atmospheric and creative open space way of living.
I love converted warehouses for their huge ambience of space and high ceilings with bare brick as wall of art features.
Located in prime North Brooklyn, with Manhattan just over the bridge, The Williamsburg Hotel is a brand new reconstructed replica of a warehouse inspired building turned into a luxury hotel. From the outside, it blends in very well with its rustic surroundings and current constructions happening. It’s clearly an area holding onto the past by creative people and this is reflected by the latest in graffiti art all around the area. The non-cliche shopping stores, bars and cafe are a New York that one is not used too and the area of Williamsburg is a must-visit here.
The Williamsburg Hotel is eight stories and 150 rooms encased in brick, glass, and Corten steel. I was greeted by a wooden door and an oasis of steel, oversized windows, teamed with endless amounts of different designs of wooden flooring throughout the hotel. The exposure of bare brick throughout the hotel is fabulous and it reminded me of the Brooklyn factories of the past. An industry cultivated by hard work and the development of what makes The Williamsburg Hotel stands at the nexus of history and history in the making.
Raising The Bar
The instant wow factor here is the bar area. The endless parquet flooring and open space here is fabulous. This timeless project using salvaged inspired materials such as bare bricks reminded me of a historical cocktail bar or a rebirth of a whiskey brewer with a luxury edge. It’s not a movie-themed bar, but it has that narrative string to pull on. Bringing an outside style of Brooklyn within the interior of this hotel is why anyone of any era will appreciate this bar. As I checked in there were people from all ages and nations dining, chatting and staying here.
For me it’s the quintessential multi-use hangout for millennials too!
A relaxed vibe pervades the communal lobby bar. Thanks to soaring windows, which allow sunlight to pour over guests sipping a cocktail. The cocktails here are fabulous thanks to the creative barman called Steve. One of my favourite cocktails here was a margarita infused with fresh jalapeno’s. In the lobby bar, nooks, create intimate moments without disturbing the kinetic energy of the room.
We strive not only to meet, but to exceed our guest expectation in a gracious manner. My favourite part of the hotel, is the bar. The key part of this hotel success, that he strives in teaming up with working with the local businesses within the area, commonly known as Trans local hospitality. This is reflected within all the furniture, food and male grooming accessories throughout the hotel – George Vice President
The Queen Terrace
This Queen terrace has a minimal interior design and for me has an art deco vibe. These earthy rooms, which balance light-hued wood and colourful textiles. The leather bed head alongside the wool inspired stool for me was a modern home away from home. And with industrial elements like the raw steel terrace and anodized bronze, brass inspired taps within the bathrooms, is why once again I felt I was living the lifestyle like a local person here in New York. It felt like a home apposed to a hotel stay, which is what I love. Space subtly encourages you to explore, touch, and immerse yourself in your environment at a slower pace.
In other words, the room is a respite from a world built for speed.
The memory foam mattress was very comfortable with endless amounts of oversized pillows which allowed me to observe the city skyline overlooking Manhattan.
Creating sinuous forms with these wall tiles, with a slightly rougher finish alongside smooth glossy ones, was very calming to either soak in the bath or have an open huge space for a rain shower. What I loved about this tile art was the flooring contrast of intricate floor tile patterns that gave this hotel a niche edge, resulting in a fabulous texture. Alongside this was the ornate, anodized bronze, brass taps that served two purposes a luxury relaxing bath experience, very pleasing to the eye and also the high water pressure that filled my large tub in no time at all.
By maximising the space the result was the presence of a piece of oasis apposed to the standard everyday hotel bathroom experience.
The huge fluffy towels included with the classic marble and brass by Waterworks, throughout the bathroom gave it a chic feel. Alongside this were the plus pocket toiletries by Apotheke, which are handmade here in Brooklyn.
There’s something to be said exploring the redevelopment of decaying buildings. In this case, the inspired hotel development was an ode to the industrial era of Brooklyn. By building the hotel from scratch, this London based designer clearly appreciated materials for what they are. The Williamsburg Hotel is an example of the rich, intricate patterns of these processes which can be paired beautifully with modern interior design such as furniture and design art, capturing a new modern era of old meeting new in innovative hotel luxury and lifestyle trends. If you are wanting to experience a different urban edgy New York then this is the hotel for you, it captures the heart and soul of Brooklyn, including its local beer.
- Room reviewed: The Queen Terrace
- Website: www.thewilliamsburghotel.com
- Address: 96 Wythe Ave, Brooklyn, NY 11249, USA
- Phone: +1 718-362-8100