Samsonite’s Suitcases – The Serious Traveller

In April 2017 Samsonite launches its most up to date Curv® collection combining the best materials with a contemporary design: Lite-Box. State -of-the-art technology combined with a great deal of attention to detail give the suitcase its key look: a large volume boxy case in a dynamic vertical design with prominent outside corner protections. he interior is a winner too: fully-lined with soft touch premium fabric, the 2 divider pads and in height-adjustable cross ribbons (top and bottom) ensure a perfect organisation that can be accommodated to the needed volume of your luggage.

The award-winning Cosmolite is Samsonite’s best-selling product line in Europe. It is made from revolutionary Curv® woven material, which is exclusive to Samsonite.

Curv® Collection Combining The Best Materials With A Contemporary Design

It goes to show that this flexible, pragmatic and hybrid approach is working for The Full Service. The agency are able to adapt to different scopes of briefs – from creating smaller content pieces for smaller brands to full scale 360° campaigns, like this one.

Lotte De Vreese, Product Director Samsonite Travel: “We entered into this collaboration with two clear objectives in mind. Firstly, to create an engaging and impactful communications campaign which clearly communicates on the superiority and uniqueness of our CURV travel range, demonstrating how amazingly light and strong these suitcases really are. Secondly, to stand out from the crowd and differentiate Samsonite from competition by focusing on the real hero of the story: the suitcase and how it enriches the lives of people travelling around the world. Rankin and The Full Service team perfectly understood our needs and have managed to deliver a powerful campaign that works across media with great impact and strength. We are very happy with the result!”

Cosmolite is Samsonite’s Best Selling Product line In Europe

The award-winning Cosmolite is Samsonite’s best-selling product line in Europe. It is made from revolutionary Curv® woven material, which is exclusive to Samsonite. Curv technology is used in bullet proof vests, skates and skis – making the Cosmolite the toughest suitcase around. Cosmolite is the innovative result of what seems an impossible challenge – to make a stylish suitcase that combines Samsonite’s unrivalled strength and style with unbelievable lightness.

The brand new range is among the lightest and sturdiest in its class. Stateof-the-art technology combined with a great deal of attention to detail give the suitcase its key look: a large volume boxy case in a dynamic vertical design with prominent outside corner protections. This last eye-catching feature gives extra reinforcement to the corners making the suitcase more robust, adding strength in the right places. The interior is a winner too: fully-lined with soft touch premium fabric, the 2 divider pads and in height-adjustable cross ribbons (top and bottom) ensure a perfect organisation that can be accommodated to the needed volume of your luggage.

Rankin

The Full Service was launched by Rankin as a creative agency – a one-stop shop for all client’s advertising needs. Working out of their London studio, they create entire 360-degree campaigns under one roof, across all touchpoints, from creative to brand strategy to production and the in-house studio. They recently appointed Maruska Mason, formerly a Business Director at Grey, as Managing Director. Samsonite’s “The Serious Traveller” launches on the 20th of March. It will run in Europe, USA, Asia and Latam territories. It is a 360° campaign across digital, film, POS, print, social, and leads with a massive OOH campaign in major airports around the world.


We decided to put it to the test, whilst in Holland exploring the Tulips. Very lite indeed.

 

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