Inspired by traditional Bauhaus designs, Huckleberry & Co watches have designed a watch that would be contemporary enough to stand out from the 1930s but also traditional enough that it would be able to stand the test of time.
In an industry that is quickly heading towards smart functions and sensors, although convenient, these watches will be rendered useless after a few years due to the constant change in technology. It is important for us to go back to the traditional roots of mechanical watches – an art that requires no batteries or ageing chips and bring it into the 21st century.
Mechanical watches are mostly known to watch aficionados Huckleberry & Co’s aim is to use design to attract and inform the mass market and rebuild the appreciation of the art of horology.
Archibald is designed to pay homage to the Bauhaus era. Free of distractions, the focus is on form and simplicity. It begins with a thin clean bezel 40 mm in diameter free of any adornments to keep the focus on the dial. The dial uses smaller fonts along with a sans-serif typeface to help keep the face clean.
Rather than trying to hide the 1 cm thickness of the case through tapering, the height is embraced by designing the barrel so that it sits straight up at 90 degrees. The height and weight also provides an increased sense a luxury and quality.
The attached crown is thinner than most to keep profile minimal whilst balanced by a knurled pattern to improve the grip.
Connecting the straps to the dial, 20 mm wired lugs have been used to provide a more delicate connection and prevent distractions from the face.
Huckleberry & Co have started their Kickstarter campaign with a flying start and are already fully funded. This shows that the Archibald is well received. As of the date of publishing this article their campaign has 39 more days to run. Check out their campaign and become the owner of a beautiful designed timepiece – Archibald – A Bauhaus Designed Automatic Watch by Huckleberry & Co.