Motorcycle racing is at the heart of the Belstaff heritage. The company can brag about such gets as Che Guevara, who wore Belstaff on his trip through South America, the one movie magic waved its wand over to give us The Motorcycle Diaries. Its soundtrack scored the show.
Well aware of the slim segment of the populace who share a love of designer fashion and a commitment to motorcyclery, designer Martin Cooper focuses his attention on travel rather than riding, per se. In researching his collections, he found vintage travel cases and luggage and incorporated many of their leather belts into the collection’s pigment-printed linen jackets and multi-strap sandals. Even the jackets that mark the beginnings of a Belstaff tailoring program have snapping safari pockets and loops waiting for a Saharienne belt.
Other pieces amongst the collection are leather pants, long dusters, as well as some great cropped jackets with shearling detail.
The new Swiss and American owners, Labelux and Harry Slatkin, see the more romantic, luxurious side of its heritage. In his debut collection for the brand, the American chief creative director, Martin Cooper, has infused his offering with the romance of the machine age, when the motorbike and the motorcar were very much the pursuit of the wealthy. So men get on your bikes and there is no excuse in not looking edgy on your bikes, thanks to Belstaff and the divine looking Ewin McGregor, motorcycle wear has never looked so chic.
You’ll rock on your Harley in this
Aviator jackets look great on men on bikes
Gorgeous colour, design and biker image
Look at the detail on the jacket, it states you’re the rider to be with
Belstaff Mens SS13 collection. Men notice the bag
Belstaff Chocolate Leather Townmaster Boots
Che Guevara, wearing Belstaff gear in the movie, Motorcycle-Diaries