Parisian fashion label, Eden Park, marks it’s presence within the UK with its 2017 spring-summer collection for men. The new collection offers straightforward simplicity and impeccable cuts, speaking to the classic and modern man wanting to look good, whether in town or by the sea. Coupling quality fabrics and attention to detail Eden Park’s core characteristics  the new collection offers destructured cuts, simple lines on jackets, overcoats, and shirts for relaxed chic-allure.

Linen, nylon and cotton are this season’s favourites, with natural, muted tones of beige, brown, grey, khaki, and blue.

Eden Park’s Stand Out Items

Originally an American sports garment from the 20s, the sweatshirt has made a big come back over the last few seasons, and can be coupled with smart chinos and jacket for an outfit that shouts pure urban elegance.

Celebrating the label’s 30th birthday, Eden Park has reimagined their iconic rugby jersey.

Reversed embroidery polo -£94 – Parisian, classic and made with good quality fabric with strong attention to detail – Eden Park’s new reversed embroidery polo is a must in the modern man’s wardrobe this summer. With contrasting details on the collar and sleeves, and the plain pique polo shirt featuring reversed “Eden Park” embroidery on the back, this is a classy item that will make any outfit stand out.

New Zealand sweatshirt -£113 – Timeless staple item of clothing that goes well with most colours and other clothing items. This two-tone zip-down sweatshirt features New Zealand embroidery, and can be coupled with smart chinos and jacket for an outfit that shouts pure casual elegance.

Wallou sneakers -£126 – These Wallou sneakers are this summer’s chic trainers. They are perfect for work or for an occasion, made in leather, suede and nylon, these shoes will add a touch of class to your attire. The light two-tone suede brightens up any outfit and works well with a number of different colours.

About Eden Park

Eden Park’s story began in 1987, when two international rugby players, Franck Mesnel and Eric Blanc, from one of the most prestigious clubs in the world – the Racing Club de France – decided to create a top-of-the-range, ready-to-wear brand. In line with the creative approach taken by sports personalities, the founders have imposed their own brand of attitude, blending elegance with fashion. With a taste for the unconventional and a keen eye for detail, they developed an inimitable Eden Park style, its iconic piece being the rugby jersey in all its forms and colours. Easily recognisable whether by the emblematic logo – the pink bow tie – or distinctive graphic identity and colours, the label’s creations are diligently worked in order to ensure that they remain faithful to their roots.