The inspiration for the company came from an epic man of the same name, Richard Brathwait, the world’s first true gentleman and a poet from London. He changed the world in 1631 upon publishing “The Complete Guide to the English Gentleman.” He who practices Brathwait’s code of conduct and etiquette attracted the respect of royalty. As a token of its appreciation to the Brathwait legacy, its wristwatches have been created as a symbol of the modern man who practices the heritage of the Gentleman.
Something you really should know about Brathwait is its honest approach to manufacturing its watches. 99% of the time, you never know how much it cost companies to make their products. You don’t know how much the product is worth and therefore you never really know if you’re really getting something of genuine quality. This is where Brathwait has taken a stand. Each individual piece of its watches is broken down and published for the public to see just how much each part costs to make.
Why doesn’t this happen more often or at all? I think it’s because brands are often scared to show the world the truth about the profit they are making from their products. So the deadly whirlpool of distrust and lack of quality assurance begins. It’s really worth checking out on Brathwait’s site. But for now, let’s continue.
I managed to get my hands on one of its watches and in the following paragraphs, I am going to review my experience and thoughts of the watch. As with all my reviews, I have a set of different aspects that I will review individually:
- Material Quality
- Ease of Use
If you’ve read any of my reviews in the past, you’ll know that I appreciate good packaging. For me, it makes the difference between a product I take care of and one I don’t. It’s that powerful.
The box (seen above) is rock solid and quality to the touch. The design of the text on the box was placed to perfection with a small Brathwait logo at the top and a simple yet effective statement in the middle “LUXURY IS NOT CREATED BY RESELLERS”. I thought this was a really good touch considering its manufacturing and pricing concept.
As I removed the top lid of the box, I was greeted by something I didn’t expect on the inside of the lid (See Below). It was a declaration for the buyer to sign in the promise that he will become a Gentleman from this moment on.
I thought this touch really added to the overall experience of the brand and made me feel a sense of honor lifting the watch from its holder.
The Brathwait website allows you to basically choose a custom designed watched. You can choose the strap, hands and face with complete ease and creativity. I customized mine to look the way you see in the images below. I really enjoy the simplicity of it all and it goes with pretty much anything you’d want to wear on any occasion. It’s classy and gentlemanly.
Quality is a big influencer for me in how I treat and perceive items I own. The Sapphire Glass is the number one component that Brathwait’s luxury watches have in common. It is scratch resistant and highly durable. Their Swiss made Ronda movement is the same movement that is used in $500+ quartz watches. An inexpensive quartz movement of good quality costs below $2. An excellent quartz movement with shock resistance and extra long battery life of up to 40 months costs $10. The Stainless Steel is made up of a steel quality in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. The components of their high-end leather and nylon straps cost about $5 for nylon and $18.50 for leather. About 3/5 of the cost is the band material and the rest is due to stainless steel buckles and the rose gold coating that is applied to them.
Overall, the quality of the watch is undeniable. For the price of $185, you wonder how much profit they’ll even make on each watch!
Ease of Use
Here’s where things get a bit tricky. So to cut a long story short, I was trying to get the watch on my wrist for 20 minutes. That’s not exaggerating. The way the strap buckle is designed confused me so much that I couldn’t function it! It’s certainly a very unique design for a watch. However, and I want to stress this next part you, once I figured it out, I was kicking myself for how simple it really was! I guess it was just a new concept for me.