From Football To Fashion – Steven Gerrard launches SGG Apparel

From Football To Fashion – Steven Gerrard launches SGG Apparel

What footballers wear is so inspiring for men. This rich sport always trends the latest for menswear. So it makes perefct sense for, Steven George Gerrard MBE is an English professional football manager and former player.  Who now manages Scottish Premiership club Rangers. To create his own take on what men should be wearing for 2019.

Steven spent the majority of his playing career as a central midfielder for Liverpool, with most of that time spent as club captain, as well as captaining the England national team.

Inspired by his own signature style and taking inspiration from the refined lad culture look synonymous with Liverpool menswear, SGG Apparel  launched on 30th November.

The collection has been heavily influenced by the unique style of Liverpool men, their attitude and influences, with some nods to the history of the city, with all product style names based on the street names and areas where Steven grew up.

With 24 pieces in the collection, combining relaxed luxury with a premium feel in fabric and design was the aim. Fusing quality craftsmanship with design subtleties and understated branding means pieces can also be effortlessly combined.

Steven Gerrard launches SGG Apparel


We chose the following timeless items.  Oran Jacket, Halewood Merino Jumper, Casino Polo Navy and the Alamein Hoody.

Steven Gerrard launches SGG Apparel

Perfect for heading down the local pub or meeting up with mates at a restaurant.

Steven Gerrard launches SGG Apparel

This colour is great during the winter months.

Steven Gerrard launches SGG Apparel

This is perfect for a football match or driving a sports car. We shall capture some images in 2019 to give you an example of the practicality of the collection.

Steven Gerrard launches SGG Apparel

The quality is good and the collection is timeless. The clothes are versatile and can be worn at any time of the day. The price in such a saturated market as fashion is competitive. His loyal fans will be certainly trending this, especially at a football match. MSF, visited Liverpool early this year so we highly recommend trending this collection and capturing the famous streets of Liverpool.

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The Collection

The SGG Apparel collection includes smart polo shirts and slim fit jumpers, as well as bomber jackets to complete his take on modern casuals styling.

A deep and warm colour palette makes for a modest yet sleek look, pieces can be found in black, grey and navy.

Steven Gerrard said: “Fashion is such an important thing in Liverpool and it’s important to me. I’ve really enjoyed the process of creating a clothing range, it was vital to me that it was made up of pieces I would wear and I’m really proud of the result. I’m already wearing some of the pieces while out and about.”

The range is exclusively available

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