In stark contrast to this, Hentsch Man’s vision for spring / summer 2014 is youthful and spontaneous. Presented in a stylish venue in Covent Garden, the collection featured shorts, cowboy boots, big hats, floral prints, colour blocking and an outfit that reminded us of a Jackson Pollock painting gone wild. At first, this might sound like a big mess. For some miraculous reason though, it really worked! The renouncement of order and direction lead to something exciting and unexpected; a bit like throwing six different types of ice cream into a blender and finding out they all go together really well and create something that is more than just the sum of their parts. Similarly to what we saw at Gieves & Hawkes, Hentsch made use of lots of pink and also put some yellow in the mix. Seeing the presentation was pretty informal (where else would models be smoking and drinking while on stage?), it felt a bit like a much-needed break from the otherwise stressful first day of LC:M. Perhaps some other labels should have attended and taken notes because Hentsch Man definitely knows how to put on a show.
Whether your personal style is serious and sophisticated like Lee Roach or playful and fun like Hentsch Man, do make sure to cross the lines sometimes. A decoding and re-arranging of the creative impulses of both labels appears to be a promising way to adjust to the opposing trends. After all, one thing we know for sure: fashion is a balancing act.
Alexia for me has an advantage when it comes to being the designer and creative brains behind Hentsch Man. She is a woman and amongst the very few designing clothes for men. Once again for me she has nailed it. I know this brand is just going to advance at her creative pace. Listen to what she has to say about the top fabrics for 2014 and much more.