Instagram is an exciting social media platform focused on the visuals and easily consumable content. Brands love it because a big part of their target market is usually there and people are very responsive to Instagram posts. However, in order to actually be successful in promoting your brand on Instagram, you need to do it properly.Here are some helpful tips and techniques that could help you widen your reach and get to more people:
User generated content is one of the most popular techniques for promoting a business or a brand on social media, especially so on Instagram. It’s very easy and simple – all you have to do is create a branded hashtag and ask your followers to contribute by sharing their own images with or related to your brand. MenStyleFashion hashtag is #weshowyouhow
It’s fun for your followers and it’s also good for your reach.
Have A Contest
Contests are great for getting more engagement and attention for your brand. They work in a similar way to user-generated content. However, in this case, you have to add a reward to the mix. Companies love this approach because so many followers respond and conversions as well as social media page stats increase after or during the contest.
Start A Themed Campaign
Themed campaigns are usually related to the user generated content as well. However, they usually follow trends and events that happen in the real world. For example, social issues like the famous Me Too campaign where many brands helped spread the message. There could be less serious campaigns like movie releases, concerts, TV shows and so on.
One of the most important things about social media is that you need to remain active. Posting just once in a while isn’t enough – you have to post frequently. Once or twice a day, possibly even more is a good place to start. People want to hear from their favorite brands regularly and it helps keep you relevant in the online world.
Use Trending Topics
Trending topics are another way to get people engaged. Be aware of what is happening both in the real and online world and make sure that you post about these things. This makes you relatable to the audience and make them realize that you are not just trying to sell them a lot of stuff, that you really care about them and what they need. This approach will also invite them to comment and share about their own experiences.
Create Quality Photos And Videos
Instagram is all about photos and most recently, videos. But, just any photos usually won’t cut it. They need to be top quality if you want to attract the right kind of attention. Take a look at what other brands on Instagram are doing when it comes to images and videos. There is a certain trend of peaceful, zen images with a lot of white or empty space. Pretty fonts, blackboards and fairy lights are popular as well. Depending on the season, you’ll need some embellishments like Christmas decorations, flowers, flags and so on. The same quality requirements stand for videos.
Give A Behind-The-Scenes Peek
Something that people really love are behind-the-scenes photos. Once upon a time, brands used to be these big, scary companies somewhere far away. But now, they are closer and friendlier than ever. This is why behind-the-scenes pictures mean so much to the followers. They want to see the real people, the real team behind the products and services that they get.
Be Funny And Relatable
Finally, one of the most important things is that you need to be funny and relatable. It’s social media after all, a light and entertaining medium where people come to have fun and connect with other people. This is where brands jump in with relatable messages, images and posts. Let people know that you hate Mondays too and that you love pizza.
Social media platforms like Instagram have provided a unique path for brands into the hearts of their followers. The trick, though, is to be friendly, fun and engaging. You can find many great ways to engage with your followers and make the process fun and useful for both of you.
Nora Mork is a business journalist at UK Writings. She regularly speaks at public events and writes articles for online magazines and blogs, such as Boom Essays and Essay Roo.