There may be a multitude of watch brands to select from, but Rolex will always be among those household names you can’t overlook. This magnificent Swiss brand has been around for so long and has won the hearts of many. Even so, its popularity could be a boon or a bane, depending on the kind of luxury watch owner you are or want to be.

If you value exclusivity in the luxury world, Rolex models with its straps generally won’t afford you that unless you go for its top-of-the-line timepieces. Also, the brand is still just one of the most esteemed in the world, so you can’t deny there are others of equal or even greater standing.

You can check out some enlightening watch reviews by Time Machine Geek to learn more about these outstanding timepiece brands. In the meantime, let’s figure out if buying a Rolex these days is still considered a wise move.

Should You Still Invest in a Rolex?

Seiko, Omega, and even the Rolex subsidiary, Tudor, have their own luxury watch lines, which might shift your focus from just the Rolex. Well, here are some reasons to not let the presence of these newer brands deter you from getting a Rolex.

Rolex Submariner ‘Kermit’ (ref: 16610LV)

Rolex Submariner ‘Kermit’ (ref: 16610LV)


Unlike other luxury watch brands that come and go, Rolex is here to stay. That’s evidenced by the brand’s prevalence in the industry.

If you want an easily recognizable piece that stands the test of time, go for a Rolex. Rolex watches will always be current and in fashion, regardless of the trend in the fashion and time-telling industry. They are also easy to pair with whatever ensemble you feel like putting on.

Value Appreciation

As is the case with most luxury timepieces, the value of Rolex watches appreciates over time. These aren’t ordinary watches we’re talking about, whose values immediately depreciate literally the moment they’re taken out of their boxes.

When maintained correctly, some specific Rolex models can end up costing a lot more than what they did when you bought them. These days, it’s easy to find antique Rolex watches retailing for more than 10 times their original price. Talk about a good investment.

Status Symbol

More than being a luxury brand, Rolex also has the ability to level up your status in society. As a brand that’s easily recognizable by almost anyone, Rolex can change the way society looks at you for the better. It all sounds surface-level and superficial, but such is the reality of the world that we sometimes need to abide by. After all, one’s appearance can get them places.


A Rolex timepiece is one that can remain in your family for many generations. These are the types of watches you can pass on as family heirlooms because of their high-quality materials and unrivalled craftsmanship. With proper care and maintenance, these timepieces are guaranteed to last for a very long time.

New Models

With more than a thousand watches made each day, Rolex is one of the most prolific luxury watchmakers in the industry. They spoil their customers for choice by coming up with new styles while also bringing back some vintage pieces. From classic and simple to modern and sophisticated, Rolex’s catalog is more than capable of catering to your needs. Exploring the diverse range of Rolex watches can give you a firsthand understanding of the elegance and craftsmanship that define the brand.

Pre-Owned Timepieces

It goes without saying that Rolex watches come with hefty price tags. If your budget doesn’t allow you to buy a brand-new current model, perhaps it could afford you an older pre-owned option. The Rolex market is practically drowning in pre-owned timepieces for those who desire a more affordable investment.

A word of caution, though. In your search for a second-hand Rolex, you could end up with a piece that has actually appreciated in value. That would lead to spending more than you planned.

Also, when purchasing a pre-owned option, make sure to double-check the parts to see if they are all original and in excellent working order. Check for any signs of damage, as that might be grounds for backing out on your purchase.

Rolex ‘Zenith’ Daytona (ref: 16520)

Rolex ‘Zenith’ Daytona (ref: 16520)


When you invest in luxury, you also expect to invest in quality. Rolex’s commitment to excellence means they don’t offer anything less than the highest quality timepieces. That’s been rooted in the brand since its emergence, and it remains one of its main values to this day.

They also pride themselves on a progressive culture, which has earned them the respect and admiration of the wider time-telling industry. Rolex constantly strives to push the boundaries by incorporating complexities even the most seasonal horologists have yet to witness.

So, Is Rolex Worth the Money?

Even in a luxury watch market brimming with options, a Rolex watch still remains the leader of the pack in terms of quality, longevity, durability, and uniqueness. The fact that it stands the test of time on top of all these is a testament to how worthy of an investment it is.

Rolex might have found itself in more competitive waters these days. Even so, there is no doubt it has risen to the occasion with some beautiful surprises of its own.