Jacamo – The Everyman Brand

“Jacamo, isn’t that the fat guy brand?” was the response I got when I told a friend about my plans to attend a bloggers event to view Jacamo’s HS14 line. This is not the first time I have heard this in reference to Jacamo, possibly due to their choice of spokesman when they first launched (Johnny Vegas, not the most stylish or svelte of men). However this is a perception I am happy to report as false.

Summer Offerings

Jacamo’s summer line is quite impressive, having just started to retail FCUK on their sites and in their stores Jacamo are building quite a variety of brands whilst also developing their own in house brands such as Flintoff and Label J.

For summer Jacamo are carrying a lot of printed t-shirts (no floral thank god) and embroidered shorts, alongside some very stylish blazers. Neutral tones and lightweight fabrics Jacamo have hit the summer nail on the head whilst still being creative. My personal pics are:

Label J – Baseball T-Shirt

Label J baseball tshirt - jacamo

A simple printed T-shirt, perfect for summer, lightweight and easy to partner with shorts or chinos and a jacket for a smarter evening look.

Label J – Oxford Shorts

Nice and simple, the Oxford Shorts offered by Label J are ideal as they can be partnered with pretty much anything. By keeping it simple these shorts give a smart summertime look.

Partner the above picks with some plain slip on shoes such as a good pair of vans for a casual, fresh look. If you are heading out for evening drinks partner them with a lightweight blazer in order to keep the smart casual look.


What’s next for Jacamo

In a time where brands are moving away from having physical retail space and focusing their attention on online retailing Jacamo are doing the complete opposite. With 8 stores already under their belt Jacamo have plans to open a further 8 this year, including one on Oxford Street!

As the title says Jacamo is a brand for the man on the street. No matter what shape or size from Small to 5 XL Jacamo have you covered with a great selection and affordable prices.