Men’s Fashion in Russia: its occurrence and features
The modern way of development of men’s fashion in Russia, however, as well as women’s one, began at the end of the 20th century, and only a decade after the disintegration of the USSR Russian men gradually began to penetrate into the global fashion wave. Integration of foreign culture, with its samples of style and fashion slowly diluted humble assortment of clothes of the male wardrobe.
Over time, the Russian men began to buy more foreign brand clothing, creating a kind of stereotypes. For example, the suits by Hugo Boss or St. James will make any representative of the male half of humanity gentleman. Ideal costumes by brands Ermenegildo Zegna and Cerruti fit for work and urban lifestyle. If you need new jeans, worth to visit Calvin Klein Jeans and so on. Men have tried to adapt to the modern fashion world this way, of course, speaking still not as a trendsetters, but as its direct consumers.
Breakthrough For Conservative Russia
Gradually opening of fashion boutiques, penetration of a qualified stylists into the buyers sphere, the increased interest of men to style and fashion has provided even the appearance of such a big peculiar brands to the Russian fashion market as Dries Van Noten, Dirk Bikkembergs, Dirk Schonberger, Junya Watanabe, Comme Des Garcons. This was a breakthrough in the conservative Russian fashion. Currently there are own designers in Russia, who have raised the domestic fashion from the underground to the international level. For example, Denis Simachev, Alena Akhmadulina, Nina Donis. Sometimes it’s scandalous, sometimes it’s prim and classic, it’s what distinguishes the Russian men’s fashion.
In conclusion, It’s noteworthy that fashion in Russia it’s a reflection of the modern trends of cultural integration, it develops and moves forward. As American fashion designer Oleg Cassini said, “Fashion anticipates, and elegance is a state of mind… a mirror of the time in which we live, a translation of the future, and should never be static.”
