There are many different components to starting a successful food truck business. Of course, one of the main thing that really matters is your food. People will visit your food truck for the delicious food, so you really need to pay attention to your menu. Creating a great menu can be key in retaining customers, but if you make big mistakes on your menu, it could hurt your business. Here’s a look at several big menu mistakes you need to avoid when you’re trying to get your food truck business going.
Not Using Enough Photos on Your Menu
The last thing people want to see is a menu that’s packed with text and no photos. When potential customers are looking at your menu, they want to see how delicious your food looks before they taste it. A picture of your items will say a lot more than a long description of it. Sure, it’s fine to use some text and creative descriptions for your menu items are great. However, you also want to put plenty of photos on your menus to really entice and draw in customers.
Offering Too Many Items
Sure, it probably sounds great to offer as many items as possible on your menu, but offering too many items can be a problem. You want your food truck to stand out for specific items it offers. A bit of variety is definitely great, but if you have too many items it can cause uncertainty in your customers. This can lead to longer lines as people try to figure out what they want. Offering too many items can also be more expensive to you. You’re more likely to bring in customers and make money if you have a specialized menu that doesn’t leave customers uncertain by offering a huge list of items.
Failing to Keep the Menu Organized
Don’t just type up a menu in any old order and expect it to work well for your food truck business. The organization, even for your food truck menu, is very important. When customers look at your menu, you want them to be able to easily find what they are looking for without getting lost. Group similar items together. Keep it simple and easy to read. Having a well-organized menu also adds credibility to your food truck, since the presentation is always important.
Forgetting to Proofread
Nothing looks worse than a typo on your menu, whether it’s in print, on a menu board, or online. The little things really do matter. Before you print menus, put up an online menu, or put up your menu board, take a few extra minutes to proofread. If a small mistake you made gets spread around on social media sites, it could end up damaging the reputation of your food truck, so always proofread.
Buy a food truck with amazing design
The fastest way to make customers to think your food is boring is by having a boring food truck. You can check amazing ideas for buying cheap food trucks for sale at used vending. Make sure your menu is helping you market your food truck. Avoid these mistakes and you’ll have a better menu that helps you bring in customers.