You may remember my rant I had about boring men’s underwear and especially how underwear was being marketed with top models and six packs, but still boring. To my surprise I came across this label called Muchachomalo in the BoxPark area of East London. Hats off or should I say pants off for this the new Dutch Label called Muchachomalo. Yes the name is a lot to take in, but I am adoring what I am seeing.
Finally some affordable fun and cultural underwear created by artist and fashion designers. Its latest collection is all about taking you around the world of art literally in your underwear. They are fun and interesting to look at. They are well made and I am loving the coloured elastic band. They feel great and are very interesting indeed. I’ve been told they hold everything in place and more so make you feel alive.
On 15 April 2013 Muchachomalo opened a vibrant new concept store at the revolutionary Boxpark Shoreditch shopping mall in London. The fashion capital of the world will be greatly enriched by the Muchachomalo* vibe as Muchachomalo* enlightens the British by introducing its ‘good mood’ and ‘good fit’ feeling.
Image Credits: Olly Clarke