Social Media – How To Choose The Best Platform For Your Brand

Social Media – How To Choose The Best Platform For Your Brand

The digital platform has led to the immense growth of social media. This has led to growth in a lot of areas on the internet including trade, advertisement and marketing. There are so many sites where you can advertise your brand, but which is the right one? It can get very confusing and overwhelming to make such a decision. Although some sites may not need too much investment financially, they can really take up your time.  One effective way to get to know the perfect site is to understand your audience, commodity or services and markets.

Here are some major social site and how they can do for your brand


Facebook is a pretty old social media site and is among the most used among all generations. This is the safest choice when you want to market your brand. Statistics show that over 2 billion people across the whole world have active accounts on this platform. They also share videos, audio, and other content types.

You can market your brand by creating your own page with your brand name and description. Getting followers on facebook is easy, you just have to send some follow requests to your audience and convince them to share them with their friends and family. Growing the page won’t be that hard also, as stated there is a numerous audience on this platform. Facebook also offers you the tools to target the audience specific to your brand and advertise to them.

Social Media - How To Choose The Best Platform For Your Brand - facebook


One fun fact is that Instagram is that it is owned by facebook. There close to one billion people who are active in this platform and they share posts, pictures, videos, and stories. Statistics show that more than half of these people follow at least one brand. This is the best place to advertise your brand or sell your goods and services.

Instagram offers you the ability to showcase your products to your target audience while pinning the location at the same time. And there are some pretty good Instagram automation tools that can help you grow your account faster. 

You can use this visual platform to your advantage by personalising your brand and making it different from the rest.  You can also get followers who have a specific interest in your brand. There are a few methods you can use to give your brand more notice. You can choose to use the hashtag strategy, tag other followers in your posts or even pay for story advertisements.

If you’ve only created your Instagram business account, there is another way to get more followers. You can choose to engage different people through likes, comments or if you don’t have time you can get auto comment for your Instagram posts and let it do the work for you.

Social Media - How To Choose The Best Platform For Your Brand - instagram


Although this platform is more social than marketable, it can work as a real great advertisement.  For the most part, Twitter is a platform for trending news, updates, and opinions on everything.  Users on Twitter follow accounts they would like updates on.  Your update is restricted to a number of updates, making it pretty short and precise.

The good thing is, you can use the hashtag to categorise your content with keywords about your brand and what you have to offer.  Twitter will need you to be more engaged with your audience. You will need to tweet several times daily in order to reach a certain number of audiences or just a target.  Most Twitter users are critics and tend to be college-educated, not every brand will pass in this platform.

Social Media - How To Choose The Best Platform For Your Brand - twitter

Linked in

It is estimated that one person in every 4 or 5 social media users owns an account linked in. It is probably not as popular as other platforms but is a great marketing platform.  It is used equally by both genders and is a great platform for marketing any form of resume or job.  You can use this to find employees or get new jobs.

Social Media - How To Choose The Best Platform For Your Brand - linkedin


This is one of the most popular social media platforms across the whole world.  Youtube has an active user list of more than 1 billion users. It is estimated that most people who own social media account spend one-third of the activities online watching videos on YouTube.  This is the widest platform when it comes to different cultures and languages. There are close to 80 different languages on this platform.

The advertisement and marketing opportunities in this social platform is outstanding.  Most people who own accounts on YouTube use it to promote themselves, and some products.  The audience is both old and young making it convenient for most types of products.


Like Instagram, this platform is mainly a visual platform.  One amazing fact is that Pinterest is preferred by more females compared to males. This means that if you want to use for marketing, you have to ensure your brand suits the target market.  This platform is also thought to likely to convert your marketing into a purchase compared to other social media accounts.  One amazing feature on this platform is that you can pin the purchased product on your photo and the buyer will get direct access.


I think we all agree that Snapchat is the least expected for marketing, branding, and business. At first, it was more appealing to teenagers and younger generations.  The application has very fun features and filters which draw the younger generations.  It has an outstanding 300 million users. It offers you a creative and fun way to advertise your products and services.  The filters are ever-changing, making it exciting and alluring for the young.

Social Media - How To Choose The Best Platform For Your Brand - snapchat

Manage several platforms

Keep in mind that social media platforms are ever-changing and require you to make changes as you go. Instead of advertising your brand in one platform, you can use the opportunity to your advantage by creating accounts with your brand in all these platforms. Ensure you have an idea of what brand will work well for the target audience before putting it out there.  If you are too busy, auto like applications or social media managers can do the work for you. Plus still do not forget older media channels like cable TV or printed media, but that needs another article. Protection Status

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