As we eagerly look towards warm and long hazy days, and whispers of how we want to spend these upcoming months start to drizzle into conversation, global digital brand Superdry announces its new music focus, SuperdrySounds. A 360°, fully integrated campaign packed with a wealth of immersive experiences and activations which will keep us all entertained throughout the summer.
A multi-layered drive to find emerging music talent from around the world, SuperdrySounds will see a range of activity creating noise worldwide. This will include curating music stages and giving the best up and coming acts an opportunity to perform on a global platform this summer.
The hero artists who have been selected to headline this programme include Aaron Unknown, the UK grime star who has worked with Stormzy, Au/Ra, the US Indie singer who is Vevo’s one-to watch for 2018, Santino Le Saint, a multi-talented singer song writer from London, Ami Carmine, a UK-based DJ, Lexie Liu, the up and coming US singer, rapper and dancer, Timmy Xu, the Chinese actor and singer, and Sam Blacky, international DJ.
These chosen lead artists will appear in Superdry’s SS18 season campaign, deliver intimate gigs across the globe, champion Superdry in their music videos and lead emerging artist stages at festivals such as Field Day in the UK and Melt! In Germany. SuperdrySounds will also be activated through various other festival partnerships globally, and have a presence in countries including Australia, at Byron Bay’s Splendour in the Grass and in Spain, at Festival de les Arts.
Superdry’s search for emerging talent has been driven by a strong desire to find and support credible, and authentic musicians, especially those who have chosen to have driven their careers through their digital channels. The SuperdrySounds programme will include engaging experiences and events in major cities to kickstart a whole succession of activity that will continue to evolve and develop as an extension of the brand’s very much cemented roots in the fashion industry.
Santino Le Saint
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