The Rise in the Male Shopaholic
When the majority of people picture a shopaholic it’s normally presumed to be a female. Think again. In a recent survey carried out by Westfield shows that men are now spending £988 a year on clothes, only £100 shy of the average woman. Furthermore, men are now browsing or buying clothes on average two and half times per week, with 41% indulging in a couple of expensive items as opposed to blowing their hard earned cash in Primark.
Cashing in on this trend is design led men’s T-shirt brand Hashtag Collective. This premium British fashion label is dedicated to providing stylish clothing while supporting and promoting young creatives, with their debut SS14 collection ‘Essence of London’ featuring imagery from celebrated graphic designer, Olly Howe.
Hardworking Men Want Contemporary Clothing
Hashtag Collective understands that this rapidly growing market of hardworking men want contemporary clothing, made from the finest materials, and they understand the benefits of paying a little extra for quality and attention to detail.
The discerning male shopaholic will be pleased to know that Hashtag T-shirts use only natural fibres in scoop or crew-neck shapes, made from 70% bamboo and 30% cotton, which makes them incredibly soft, smooth, comfortable and highly breathable.
The aim of the brand is to offer quality garments, packaging and a seamless customer experience. Each Hashtag Collective garment is carefully hand-selected and packaged in signature bespoke Hashtag Collective boxes.
How Many Men Use A Smartphone When Shopping?
The study went on to show that 72% of all men use a smartphone or tablet when shopping, showing the need for fast high quality fashion at your fingertips. Hashtag Collective has tapped into this market and is currently available on their website, as well as ASOS Marketplace.