TikTok is a platform full of surprises. For example, a new feature will be available on the platform whenever you open the app. As a result, the app always leads its path toward innovation and engages users with the platform. Similarly, when you turn back to 2016, the app doesn’t have many followers. But now, over time, the app has grown popular and reached almost 2 billion users. If you want to drive the attention of millions of audiences, then you can buy tiktok followers and upbeat your competition.

All the users are not aimed at becoming famous on the platform. Some use the app for fun and entertainment, whereas others would put great effort into gaining the audience’s attention. To motivate the potential audience, the TikTok platform sometimes funds the creators. All the social media platforms will provide some funds for the great creators on the platform, which is similar to TikTok. So one of the latest revenue-sharing features of the TikTok platform is the TikTok pulse program.

If you want to enhance your presence and get more likes on TikTok, the TikTok Pulse program offers an excellent opportunity to connect with a wider audience and boost your content’s engagement.

This article is a complete guide to the TikTok pulse program. If you are a beginner on the platform, continue reading to learn more about the pulse program. Let’s get started!

What Is the TikTok Pulse Program?

It is a recently launched feature announced in 2022. It is a contextual advertising platform that helps marketers to reap better results. The advertisements are placed on the ‘for you page’ where the audience engagement would be high as they watch the ads when they open the app. Through the ads, the creators would monetize more.

So with this program, it is possible to showcase the brand’s TikTok content next to the top 4% of performing content. The speciality of this program is that instead of showing random ads on the feed page, the pulse program matches the brand’s ads with relevant content. This pulse program breaks down the barriers between the brands and creators.

Benefits of the TikTok Pulse Program

With this pulse program, it is possible to place the ads seamlessly so that they would mingle with the other TikTok content. TikTok pulse program benefits the creators in terms of gaining popularity and money. Many brands shall make them aware with these pulse ads. Moreover, to build a solid online reputation through ads, you should leverage Trollishly and enhance your visibility.

Even for the influencers, TikTok pulse would provide a vital source of revenue as each valuable niche post has driven the attention of millions of people. If one campaign has become more successful, the brands will invest in other campaigns too. It would be an accumulative source of revenue. For influencers, it would be easier to attain 100k followers. It opens a vast opportunity for influencers on the TikTok platform. Compared to the creator fund, the pulse program yields a high income for the creators. Moreover, the creators or influencers may have financial stability and get more projects to work on further.

How Does the TikTok Pulse Program Work?

It is a profitable work where it rewards the creators. This program would share its success with profitable brands. The TikTok pulse ads will be categorized under 12 main categories like fashion, beauty, food, etc., The categories are designed to aid the business goals. With this, you shall quickly develop the campaigns. When we look forward to the working of the pulse program, the creators will receive a 50/50 share for any brand partnerships.

Moreover, TikTok will always check whether the influencers create safe and suitable content for ads. With the help of TikTok ads manager, it can track and control the campaigns then and there. In addition, brands shall be able to check out where the ads are placed on the platform. They can also check on the ads and see the type of creator who has watched them. It helps brands to check which type of influencers will be able to associate with them. Moreover, if you want to enhance credibility, then you shall try using Trollishly and stay ahead of the curve.

Eligibility Criteria for the TikTok Pulse Program

There are simple eligibility criteria available for the TikTok pulse program. If any creator complies with the following notices shall easily earn money with the TikTok pulse program.

  • If you are a TikTok creator, you should not violate community guidelines.
  • You must have at least 100k followers.
  • It is necessary to post at least five videos in the last 30 days.
  • The user should be at least 18 + years old.
  • This program will apply to users with the most platform engagement.

How to Join the TikTok Creator Pulse Program?

TikTok creators shall join the pulse program by clicking on the notification that appears inside the app. You can click on the notification and shall enter the program. Once you meet the TikTok eligibility requirements, you shall join the TikTok pulse program without any hassles. Ensure you have downloaded the latest version of the TikTok app.

Moreover, if you haven’t received any notification, wait for some time. Finally, if you want to be a part of the pulse program, check the requirements thoroughly. For any queries, you shall contact the queries team.

How to Create Ads for the TikTok Pulse Program?

The ads should be more attractive and tell more about your brand’s products and services. So the creators must stay focused and include the different elements in creating the ads. The ads are usually placed between the videos to drive more organic traffic. Moreover, the ads will increase brand value. Are you ready to grow your presence with the TikTok pulse program?


TikTok pulse program is an excellent step for marketers to have great success for the brands. You must create engaging and inspiring content to monetize more from the ad. You can use different ad templates so that they will be more fascinating. We hope the article is quite useful for TikTok creators who are planning to take up their work to the next level. If you find the article interesting, leave your comments below. Thanks for reading!