If you are a hairdresser, then the most essential part of your job is to stay on top of the haircut trends. Fashion, style, and hair are constantly changing and advancing. Styles have gotten very creative to the point where celebrities are often out on the red carpet with a new haircut on a daily basis. Whenever your clients flip through magazines or go to a social media page, they are most likely going to see something new and innovative. When it comes to new creations, everybody wants to have them for themselves. If you are not on top of the latest trend, you can easily lose clients and your business.
If you are still sceptical, here are the reasons why every professional hairdresser should keep up with hairstyle trends.
Your customers have seen it in a magazine
Magazines are everywhere, and most likely your customers are flipping through them every day. Fashion magazines such as Cover Girl or Seventeen Magazine are often worshipped by women everywhere. You see these beautiful Victoria’s Secret models and new celebrities wearing the latest fashion, and you most likely want to wear the same thing.
If your client comes in asking for a specific style such as layers, side swept bangs, Bobs, or anything trendy, and you start staring at them with a confused look, then you will most likely lose your customer to a trendier hairdresser. In order to prevent that from happening, it’s best to flip through some magazines on your day off to get an idea about some new creations that are out there. That way, if your customers come in to ask for a haircut like Kim Kardashian or Sarah Hyland, you will know what to get give them. On the other hand, if you have male customers with receding hairlines, you need to be familiar with the best hairstyle ideas for their specific situation.
Avoid getting killed by the competition
If you own a hair salon business, then you definitely have to keep up with the trend. Your competition is most likely doing his or her research on a daily basis to know what women are into. If you are behind on styles and trends, then your competitor can easily catch up and steal your clients away. After all, when it comes to hairstyles, everybody wants to go to a salon that is knowledgeable about the latest haircut. In fact, you can update your portfolio and samples by taking pictures of trendy hairstyles and haircuts to let your potential customers know that you are on top of the trend.
But aside from knowing the latest hairdressing trends, you can also avoid getting killed by the competition by styling your salon. For example, your customers won’t do business with you again if the seating isn’t comfortable or the salon reception area lacks comfortable furniture like sofas, salon chairs, and other essential items where your customers can feel relaxed and welcomed.
Hence, if you’re looking to update your salon to keep up with the latest trends and the competition, you can start by reading some design tips from reliable experts and other resource websites online. Once you know how to design your hair salon, it’s time to replace your furniture with new ones. Thankfully, there are many companies out there that specialize in manufacturing salon furniture. For example, the Concept Salon Furniture and other similar options are manufactured with quality and reliability in mind, making it a perfect furniture provider for your salon business.
To be like an influencer
When it comes to social media, influencers are always on top. Influencers are people who are experts in certain fields, and they constantly educate the viewers out there with posts, pictures, Memes, and other modalities. Their expertise provides value to internet users so that they become experts in the field or influencers. Influencers often make a lot of money because people trust their advice and knowledge, so they always go to the influencers for help. Nowadays, it’s not about fancy degrees or certificates, it’s about how you can showcase your knowledge. If you are not on top of the latest trend, how would your clients view you as an influencer? Clients don’t care which beauty school or what past accomplishments you have. They want to know what valuable knowledge or new and innovative hairstyle that you have to offer. When you stay on top of the trend, you become the expert or influencer that customers can trust.
Getting the right tools
When it comes to being on top of the trend, it’s important to have the right tools. It’s best to get the most high-quality and Professional hairdressing scissors to cut complex hairstyles. It’s advisable to do some research on the latest scissors, hairspray, hair serum, styling gel, or anything that can enhance your skills and expertise. That way, your customers know that you are on top of it and have all the necessary equipment to create a masterpiece.
To get started with your research, browse through the web to learn more about the latest tools and equipment used in the hair industry or ask for some recommendations from your colleagues in the industry. Also, check your competitors as you might get some useful ideas from them.
However, with various tools available in the market, choosing the right one can be tricky. Hence, it’s important to consider some essential factors such as the size of the tools, features offered, and the materials used in making the tools.
If you love hair and are serious about your business or your professional life as a hairdresser, then it’s essential to keep up with hairstyle trends. That way, your customers can trust you and can also refer their friends and family to you. In addition, when you are on top of the trend, you end up being on top of the competition. As a matter of fact, being a trendy hair stylist can make you an expert or an influencer, which can equate to more business and better client relationships. At the end of the day, you want to have a successful hairdressing career, and the best way to do it is to keep yourself updated on the latest fashion and styles.
