The Cool Wool concept, which The Woolmark Company has re-launched, is there to educate customers in why wool is the most powerful fabric out there. Listen as to why Savile Row tailors use wool within all of their fabrics.
Wool – Video – The Most Powerful Fabric Money Can Buy
![Wool – Video – The Most Powerful Fabric Money Can Buy](https://www.menstylefashion.com/wp-content/uploads/2013/07/Savile-Row-London-Collections-Men-Cricket-Wear-12.jpg)