I am all about getting our message across on all platforms. Whilst running around as I do, I happened to run into the British Army. Once military clearance was given, I was allowed to interview several soldiers. It occurred to me, do these soldiers care about their style let alone their male grooming regime? What products do these soldiers use? How much time do they take regarding how they look? When out in that mud for days on end, how on earth do they keep clean?
Interview
Listen to these soldiers on what male grooming extremes they use to keep clean within the British Army.
The British Army
The British Army is the principal land warfare force of the United Kingdom of Great Britain and Northern Ireland. The force was initially administered by the War Office from London, which in 1964 was subsumed into the Ministry of Defence. The professional head of the British Army is the Chief of the General Staff.
The full-time element of the British Army is referred to as the Regular Army and has been since the creation of the reservist Territorial Force in 1908. All members of the British Army swear (or affirm) allegiance to the monarch as commander-in-chief. However, the Bill of Rights of 1689 requires Parliamentary consent for The Crown to maintain a standing army in peacetime. Parliament approves the continued existence of the Army by passing an Armed Forces Act at least once every five years.
