Your scent is one of the most important parts of your style and grooming routine that you should never overlook from your body wash, your deodorant, and of course, your cologne. Basic knowledge about men’s cologne is important for every guy, whether he’s a classic preppy into streetwear or anywhere else on the style spectrum. If you’re looking to switch up your fragrance routine in 2023, you might be wondering what’s in trend regarding men’s colognes; keep reading for the hottest cologne trends that every guy should be adding to his fragrance rotation this year.

Dior Sauvage

Dior Sauvage

Christian Dior has been a mainstay in authoritative fashion houses for decades for a good reason. Not only do they nail runway looks and ready-to-wear clothing, but they also hit home runs when it comes to perfume, cologne, and makeup. Dior Sauvage will be trending in 2023, even though it’s been around since 1966. Sauvage is a bold choice as far as cologne goes, with notes of pepper and bergamot. It also exudes masculinity with patchouli but then feminine with its floral notes like geranium.

Calvin Klein Eternity

Calvin Klein Eternity for men

Another mainstay in the cologne industry that will still be standing strong this year is Eternity from Calvin Klein. With so many different fragrances for men to choose from, it can feel overwhelming, but if your priority is men’s cologne women love, then this one’s for you. Eternity is considered an evergreen scent with woody notes of cedar, bergamot, moss, and sage. But you don’t have to be outdoorsy to appreciate the beauty of this cologne. Eternity’s timeless packaging also makes it a neutral addition to your dresser or whatever area of your home you do your grooming and dressing.

Tom Ford Black Orchid

Tom Ford Black Orchid

Known for his timeless, masculine style, you can’t go wrong with any of Tom Ford’s fragrances, but Black Orchid will stand out in 2023. The gorgeous gold bottle is the tip of the iceberg regarding how perfect this fragrance is. Composed of warm floral notes, it’s a mix of black plum, ylang-ylang, and of course, black orchid. While it has a warm fragrance and is ideal for fall and winter, you can still spritz this year-round. This scent is so beloved it’s actually considered a unisex fragrance, as both men and women adore it. Don’t be surprised if your partner wants to borrow this in 2023.

Kiehl’s Original Musk

Kiehl's Original Musk

If you’re looking for a budget-friendly but on-trend fragrance this year, look no further than Original Musk by Kiehl’s. While Kiehl’s is predominantly known for their skincare products, you shouldn’t neglect its ability to produce an excellent cologne. As the name suggests, this musky fragrance combines citrus and floral notes with warm patchouli and tonka bean. It’s not overpowering but still heady enough that you can feel confident, masculine, and perfectly groomed without spending a fortune as you might on some designer fragrances.

Blu Atlas Atlantis

You don’t have to be a minimalist or edgy punk rocker to appreciate the gorgeous black-on-black and streamlined aesthetic of the packing for the Blu Atlas Atlantis. Aside from being easy on the eyes, this cologne packs a serious punch for making you feel confident and attractive. This scent could be considered an ozonic scent with a touch of coastal breeze, but it’s also sweet and uplifting. Black currant and lemon are its base notes, with additions of apricot, sage, and oakmoss. While Blu Atlas may be a newer brand, it’s worth taking a chance on them in 2023 if you want to smell phenomenal and stay on trend – not to mention – set a few trends.

The colognes we decide to include in our daily grooming habits say a lot about who we are and how we want to present ourselves to the world around us. Not only that, colognes have long been proven to elevate mood and boost confidence as well as attraction levels. While cologne choices are a personal decision, and it’s worth finding scents that play on your natural pheromones, staying relevant in fashion and beauty trends is important too. You can accomplish all that by choosing one of the above-trending colognes in 2023.