I was so humbled when Darren came into London Fashion Week holding his case. Darren is famous for creating a case for every year for this huge event. Little did we know the case took center stage out side for all those wanting to pose. It was so empowering that when we asked the men if we could take a shot. They were not sure what to do with their hands. So in this CASE we gave them something to hold. It relaxed their posture and we got the best non impulsive shots of them all.
The idea behind the latest Artycouture Briefcase Design came about whilst attending various Art gallery exhibitions and previews throughout London. It dawned on me that Art should not just be like a static canvas on walls but portable and being able to deliver it’s message to a wider audience. The Idea was about giving the once forgotten about Briefcase a new purpose in an ever changing world of fashion. Combining the Artycouture and MenStyleFashion logo’s together to create a totally unique collaboration. The end result being a powerful marketing and promotional fashion accessory for the Modern and stylish man.
What Darren Wore
Darren’s Look was achieved by combining a brown goatskin bakerboy hat by Stetson a stylish Fabian Zacari Black Trenchcoat, Black Jeans, Burgundy Patent Leather Shoes by Batallata for this contemporary and original look.
Remember our men don’t pose.