Bradley Wiggins for Fred Perry
Bradley Wiggins – the name on everyone’s lips right now. He’s a British hero for winning the Tour de France and an Olympic gold medal in the space of only a few weeks, but he’s not simply a sporting icon he’s also an alternative style icon. So much so that Great British brand Fred Perry have commissioned him to collaborate on a collection with them – did we mention they’ve sold out already? These are the hottest men’s garments right now and they’re like gold dust so good luck trying to get hold of one. The partnership has been so successful that it looks to be running into a second season and you’ll be able to find the spring/summer 2013 range in store and online at Northern Threads
The slim fit shirts have been created in combed cotton pique and feature non-technical details inspired by the traditional racing jerseys worn by legends of the past. Using the classic Fred Perry shirt as a base, the button placket has been replaced with a zip down funnel neck and multi stripe tipping. A zipped pocket and the signature Laurel Wreath embroidered logo complete the look.
The story of Wiggins acts as a how to for any young men out there with aspirations for something better than what they have – who strive to do well, achieve things in their lives and look good while they do it all. He’s not only strived to accomplish great things in track and road cycling, he also understands that a true man is judged on his cultural exploits too and he’s no amateur here by being able to speak fluent French, as well as being a keen musician/guitarist. Style-wise he’s a well-known Mod who owns an enviable collection of vintage scooters and guitars from the 1960s/70s, that’s what makes this Fred Perry collaboration so perfect.
Mod Culture Revival
Mod culture is enjoying a bit of a revival right now – well it never truly went away –and men in the public eye such as Wiggins, Liam Gallagher and Paul Weller are keeping the spirit alive while getting many of the younger generations into the fashion and culture from this era. Liam Gallagher has even gone on to form his own clothing line Pretty Green that produces attire directly inspired by this era and using Weller as a sartorial inspirer.
This is a chance to celebrate British culture by wearing the famous Laurel Wreath upon your breast and having the classic Wiggins funnel neck – you can even finish it off with an impressive pair of sideburns if you feel up to it.