Fashion Field Interview – Caroline Johansson?

27-year-old Caroline Johansson lives in Stockholm, Sweden, where she basically eat, breathe and live fashion working as an editor-in-chief of Fashion Field. After studying fashion journalism in the United Kingdom for three years she returned to Sweden in late 2011. In April 2012 she launched Fashion Field, an international fashion portal paying extra attention to up-and-coming fashion talent. Except for fashion, she loves a good party and everything British- most of all the rock stars.

How do you think menswear will evolve in 2013?

I think we will see a lot more technical materials, that’s how fashion is mainly revolutionised today – through new materials. Basics, like the suit, will be more colourful, which we saw at the S/S Gucci catwalk among others, and fabric mixing will be a bigger trend. Overall street culture and sport will continue to have a big influence on menswear.


Who is your favourite menswear designer?

I really like Riccardo Tisci’s design for Givenchy. It is the ultimate in cool, and sexy without being Riviera vulgar. Also, Johnny Johansson at Acne makes amazing clothes for the trendy male who loves simple lines and a great cut.


From a women’s perspective, what would you like to see change regarding men’s attitude towards fashion?

I would like men to challenge themselves a bit more when it comes to dressing. To put a bit of thought behind the outfit rather than take the easy way out. You probably will look great in a pair of jeans and a t-shirt, but it’s too casual, too boring. Dare some colour, some print clashing. Look at street style images from Pitti Uomo in Milan to get it right. And of course, there are men out there who dress great, like Derek Blasberg, George Cortina and Hamish Bowles.


Male grooming is so popular today, what would you say is your favourite look for a man right now?

Well, the hipster look (lots of facial hair) seem to be a fave among the men right now (at least here in Sweden and New York haha). I wish for fewer beards and moustaches, cause I love the fresh-faced look of say Joseph Gordon-Levitt.


What fashion message would you like to give out to men right now?

Challenge yourself a bit more! Dare some colour and print mixing. You don’t have to be dressed in red from top to toe, it can be a colourful accessory.


Which trend do you think men will embrace this winter?

We’ll see a lot of the classic styles, suits, coats and loafers. The cool crowd will go for quilted jackets, savvy sneakers and sweaters with messages.


Barbour does great quilted jackets.

What’s your view on the way a man dresses for his wedding?

That depends totally on who you are and what you feel comfortable in. As your wedding day is one of the most important days in your life I wouldn’t advise anyone to try out a new trend or style for that particular day. You don’t want to look back at those photos and cringe, wondering why you decided to wear a denim jacket instead of a suit jacket cause that was a ”trend” at the time. If you feel unsure of what to wear, definitely opt for the timeless.


Caroline Johansson, Editor-in-chief Fashion Field (

Images from the ss13 collections:

Portrait: By Evelina Nylander, Picture editor Fashion Field (

Joseph Gordon-Levitt: Grabbed from the internet