Older players may not exist in vast numbers, but their ranks swell as every year passes. From those who are returning to a console after playing as a child, to dedicated people who’ve never lost their love for the buttons, mature gamers are a growing band. So, why should game developers consider the specific needs and preferences of this demographic when creating new titles?
They want to play with their kids
For parents who were gamers before it was cool, playing with their children is a fun way of spending quality time together. When a title is appropriate for younger, as well as older players, it helps a parent to connect with their children in new ways. In part, this can be done by understanding what a child’s motivations are in different situations and then chatting about them. Also, games can present a way of exploring new interests together, be it through an undersea journey, a dinosaur adventure or foreign travel.
Not everyone wants the same type of game
Some older people appreciate the mental workout of an action game like Call of Duty, while others yearn for the tranquility of island life on Animal Crossing. To cater for their differing tastes, developers should provide diverse titles that include themes such as sports, adventure and role-play – just as they would for younger players. Choice is the key, and for a huge selection of great slots along with generous bonuses, head to Quickspin Casinos. They’ve put together a massive range of games, along with handy guides on getting the most out of each one.
Older gamers often have more spare cash
One of the reasons older gamers are being more valued by developers is the financial clout they wield. Unlike teens, they often have an established job and a regular income. So along with spending more of their free time on games, they may have a larger pot of cash to fund their hobby. Therefore, it makes good business sense to take note of the type of games that mature players prefer on consoles and in the casino. Up to 42% of gamers in the US are now over 35, that’s nearly half of everyone playing. Developers who move in first to make titles that appeal to this demographic will not only win their continued loyalty but a potentially greater share of the lucrative games market.
Adult responsibilities limit playing time
Whereas younger gamers can switch on their console as soon as they get home from school, older people tend to work long hours and have less leisure time overall. This means they don’t have the inclination to relearn complex game mechanics and movements each time they pick up a controller. Having to do so can quickly become boring and frustrating. Developers can help by working on fun titles that have familiar controls and less grind. That would allow older gamers to get stuck in quickly and enjoy the action from the get-go.
