Have you ever noticed that successful brands have their logos everywhere?
Sure, building brand awareness requires time and effort but that doesn’t mean that you can’t do it too. Most of the big companies rely heavily on paid advertising like TV commercials and magazine ads to get their message out.
While such advertising methods always deliver results, a smart entrepreneur will tell you that the biggest solution isn’t always the best one. Sometimes, simple methods such as flowing with fashion can bring wonders to your business.
People love fashion. More importantly, dressing decently not only inspires confidence but also adds a sense of personality. But how do you promote your brand via fashion? Read on to discover.
1. Offer Freebies
Everyone loves free items.
The trick is to offer items that will add a touch of style while promoting your brand in the best way possible. Providing free promotional clothing can greatly help to reach a vast new audience.
As far as fashion is concerned, look for clothing items that can complement any outfit without making you look overly dressed, such as custom scarfs or cufflinks. Custom scarfs, for example, can make a great promotional item for casual wear.
Custom cufflinks, on the other hand, add a sense of professionalism and style to any outfit. When worn in formal events, they not only foster team unity but also make your brand stand out from the crowd.
But don’t limit yourself to custom apparel only.
There are many valuable gifts, such as branded umbrellas, that can make your customers stand out from the crowd and appreciate your brand. Goodthings.com.au offer promotional and branded umbrellas that can advertise your brand in an attention-grabbing way.
2. Create Style Guides that will Teach Visitors How to Wear or Complement Their Outfit with Your Items
If you run a business that deals in a variety of clothing items create style guides for your website so that your visitors and subscribers will get ideas on how to wear your clothing in a way that will make them look stylish and fashionable.
For example, if your business deals in the production of custom lapel pins, a guide on “how to wear a lapel pin the right way” can bring a lot of traffic to your website.
Don’t just limit yourself to one style guide.
Think of major events such as weddings, which inspire people to blend with fashion and get ideas from them. Try telling your story with your style guide, then include useful links that will direct visitors to your product pages.
3. Run a Promotion During Fashion Week to Capture Attention When Buyers are More Aware
Fashion week can be a great time to promote your products.
If you’re in the clothing industry, you could send a series of emails to your email subscribers with a digital marketing strategy that leverages discounts. The fashion week is the best time to implement this strategy since more buyers look forward to this period.
Look into giving irresistible discounts on different products for 7 days. This gives your subscribers a reason to share your offering to their friends, and on social media.
What other strategies do you use to promote your business without spending a fortune? Share with us in the comments section below.