It is a Japanese Technology and German design
When you combine these two nations the result speaks for itself. I love the colour and the design has a very retro vibe to it. For grip it is solid and it feels nice for cleaning my teeth.
How does this work?
The ION-Sei uses anUltra Violet (UV) LED light (you can see it when you turn the brush on). That UV light reacts with a Titanium Dioxide bar in the brush handle, to create (release) ions (negative electrons) which suppress the bacteria’s growth. The negative electrons are sent from that Titanium bar to your mouth via water or saliva during brushing.
The result leaves my teeth smooth and it feels very gentle, unlike other toothbrushes.
ION-Sei also works with your body’s natural electrical charge through a conductor on the handle (that black strip at the back) , producing a weak charge that again inhibits bacterial growth and helps to attract bacteria from teeth onto the brush(thanks to negatively charged electrons). The technology used in both processes is proprietary and patented. This is always a reassurance of new innovative technology that works.
The TiO2 (titanium dioxide) semiconductor” and “UV LED” negative electron generation, are unique to ION-Sei.
Video Of How It Works
I travel alot and therefore my body runs down as a result I have issues with my gums. So I love how it is very gentle on the mouth and gums, particularly the “soft” head with tapered bristles perfect for gums problems.
I like this idea where an extra small brush head also available to reach all areas particularly useful for people used to small Oral B brush heads. it is worth giving this technology a try, I really love it.
Where To Buy
John Bell and Croyden Pharmacy in London from 4th November in Harrods!