Louis Vuitton Iconoclasts
Louis Vuitton celebrates their famous monogram with the reveal of the icon and the iconoclasts project: six renowned creatives; Christian Louboutin, Cindy Sherman, Frank Gehry, Karl Lagerfeld, Marc Newson and Rei Kawakubo. All have each been given artistic freedom to create a bag or luggage set, keeping in mind the French luxury house’s spirit of collaboration and innovation.
Newson’s sculptural backpack features a monogram canvas that provides structural support, while soft shearling lends comfort and accents the biomorphic shape. Inside, the roomy space pockets keep belongings organized.
‘I design things that fundamentally I would like to own. Most of the time I am presented with a very defined task. This time I ultimately thought of the typology myself: a backpack. I set about trying to collate all of my experiences over the years of owning a backpack. I wanted to concentrate all of the features that I love and try and put them into the piece. Making the thing stand up, for example, was very important, I hate when you wear a backpack, take it off and it just falls over. This bag has a structure inside to enable it to stand´ quoted Marc.
I wanted to explore the monogram functional qualities.’ he says of the iconic Louis Vuitton emblem ‘if you go back to the reason why the Monogram canvas was invented, it’s because it’s durable and it’s weatherproof. In the bag it performs a very specific function; I deliberately used it around the base so it almost became like a tyre on a car or a sole on a shoe. Obviously, you still see it, but it has a purpose. I wanted it to be fun as well — I don’t like when things take themselves too seriously. I want objects that put a smile on people’s faces, make them laugh and question their own seriousness. I used a textile that juxtaposed the utility of the monogram with something more light-hearted, that’s why I chose to use the furry sheepskin. It’s cuddly and warm and comes in bright colours, but it is also durable and like a pillow; if I ever want to prop the bag up and have a snooze I can.’