United Colors Of Benetton
The power of its Advertisements?
All its advertisements possess one thing to say… occasionally they are odd and crystal clear and especially now under a eye-catching debatable image! This fashion label is under a lot of pressure to be creative, to promote talent and courage to do these kinds of controversial ads. Advertisements that mean a little something, that assist a cause, that have an essential message… or advertisements that simply display diverse colours alongside one another.
MenStyleFashion Advice for a Refreshing New United Colours of Benetton
What is it about Benetton that still remains within our high street? The task of changing the company’s fortunes now falls to Alessandro Benetton, a one-time Harvard student and the son of its founder, Luciano Benetton. With the changing of the guards at Benetton we think it is also time to revamp the label. Here are my ideas, Dear Benetton:
- Quality Fabrics, Quality Pieces – For me it’s been the quality of its clothing, fabrics used and choice of colours combing them with traditional pieces that are the core factors that Benetton needs to get back to. That thick material that I always use to buy. I adored its jean jackets including that dark brown. The pure wool garments including the itchy ones. Just imagine for one moment if Benetton decided to revamp their vintage collection. Would there be a market for the brand we all so admired and have purchased over the years that we want to see back in your stores. I think so.
- Campaigning for Wool – Benetton you are renowned for your wool collections and colour. Here is something worth campaigning for. To raise awareness about the benefits and versatility of wool in fashion and furnishing industry. To support local farmers, retailers, local businesses that depends on wool industry. There over 100 wool mills still in operation across the United Kingdom. I’m sure your creative advertising approach will certainly turn heads?
- Vintage Benetton Collection – “We have to change perceptions of us,” Alessandro told Campaign at the London unveiling of the “unemployee of the year” campaign. “We have not been good enough at telling consumers about ourselves.” Take a look at the old collections images and hopefully we shall see it come back into your stores.
2007 collection, with a revamp he would rock
Bring back vintage wool and styles including the Italian colours
Bring back the quality wool and fabrics and its quirky designs
Love how they always embrace different cultures with in their campaigns
Amazing what they can do with wool