Of course, you heard about the content King, and this expression has a real justification for its popularity. Today, the content that you give to your customers, subscribers or readers on your blog or corporate website is a powerful means of communication, a tool to increase loyalty, a way to retain and attract. In this article, we will talk about how to create a really cool blog post. Our tips will be useful to you, regardless of the type of business or topic of your blog, so let’s get started.
Make Sure Your Topic Is Trendy
Obviously, it does not make sense to write an article on a topic that no one is discussing. And it’s also obvious that you are limited either by the topic of your blog or by the scope of your business, so the choice is essentially not too big.
So, here are two main tips to help you find a topic to be discussed.
- The article should solve the problems and pains of your clients or users. Most likely, you yourself know about them, so this will be the first starting point.
- Next, you need to make this topic as specific as possible in order to develop truly valuable advice. To do this, you can use Google Trends to understand what people are talking about at the moment, look through Quora (there all pains and problems are described in plain text), or even analyze popular hashtags on social networks.
Follow Your Unique Writing Style
Of course, all your articles should be written in the same style. And the specifics of this style will be determined either by the specifics of your business or by the topics of the blog itself. Your task is only to follow the given style in each article. For example, if earlier you did not allow yourself to use memes in articles about business, and saw that you are already getting a response from the target audience, perhaps this is not the case when it is worth changing tactics.
Come up with Relevant Keywords and Use Them Wisely
In order for new readers to have the opportunity to find your article themselves, it is imperative to use keywords in the text. The most important thing here is that the keywords you will use should:
- maximally correspond to the topic of your article
- be used in the same way that users write a query in the search bar.
Here is the piece of advice from Estelle Leotard, lifestyle blogger and writer for Studicus about the most prudent use of keywords. “I usually use the following algorithm. In my CEO articles, I select two high-frequency, three mid-frequency, and two low-frequency keywords. This is enough for a 500-word article. If the article is larger, it is necessary to proportionally increase the number of keywords following this algorithm.”
Make Your Arguments Strong and Logical
In conditions of such a huge number of sites, blogs, and portals, it is already considered a sign of a bad manner if you publish an article that simply contains your opinion on a certain issue, even if you argue it. Only recognized experts in a certain niche can afford such an approach, but even most of them use references to scientific sources to give their words even more weight.
You have to do the same. Be sure to reinforce your thesis with statistics, expert comments, scientific articles, and citations from books. And do not forget to activate the link to the source.
Without even starting to delve into the material, if the reader sees that the article contains links to other sources, this already increases the level of trust and strengthens the belief in the reliability and correctness of your thesis.
Add Graphics and Illustrations
It is imperative to add graphic materials to make your article more scannable and visually appealing. For example, if, as your evidence, you cited statistics from scientific sources, take a screenshot of the graph or chart on which you rely.
If you can afford a little creativity in your article, you can choose suitable free photos from photo depositories, however, the best option is to create your own graphics. For example, with Canva, you can create unique designs yourself using millions of ready-made templates, develop infographics, and much more.
Proofread and Check Your Article
Modern readers are very picky. They no longer want to consume anything and choose the best of the worst. And the amount of content that is published every day makes it possible to choose the really best materials both from the point of view of practical value and from the perspective of literacy, style, and presentation.
That is why you should carefully re-read, revise and double-check your article. Correct all typos with Grammarly, and then check each letter. Even the slightest inaccuracy or lack of a comma in the right place makes many people begin to doubt the expertness of the author.
Make Sure It Is Plagiarism-Free
Of course, you wrote your article yourself, independently found and worked on the material, created graphic images, but … Plagiarism text verification systems can still show you an unsatisfactory result. This is normal for the reader because most likely your article is simply written with adequate, understandable and widely used words, but it matters for SEO promotion. You should make your content interesting for Google as well. Therefore, to make sure your text is free from plagiarism, you can use the following tools.
- GrabMyEssay – all the tests ordered from this service will be 100% plagiarism-free.
- Plagiarism Checker – use this tool to check your text if you have written it on your own.
- BestEssayEducation – will be able to help you with improving the structure, logic, and style of your article
- Yoast SEO Checker – use it to follow the right density of keywords. If you are using a lot of frequently used keys, your article may be considered as too much plagiarized so make sure to improve this situation.
Ask the Most Important Question to Yourself
So, when your article is finished, it’s time to look at your work from the side and ask yourself the most important question. Marie Fincher, the head of content in TrustMyPaper states that “All previous actions and efforts lose their meaning if the answer to this question is not positive. In order for you to give an answer to it, you need to put yourself in your reader’s shoes, feel his problem deep in your soul, and ask yourself if I could achieve the effect in order to guide readers along the right path, give them the right tips, make them a headache at least less acute? ”
If your answer is yes, congratulations – publish your work right now and start active promotion actions!