When you use a search engine, a variety of options appear at your disposal, and you can access a vast array of results concerning your search. Of these results, the most frequent site you will see in the first few ranks is attributed to Wikipedia. Keeping the conversation in Google’s domain, it becomes easier to decipher the reason behind Wikipedia’s solid credentials and rankings. The website carries most of the world’s top search engine’s weight, and Wikipedia itself is the 5th most used website worldwide.
When any type of content is being written on the internet, the main aim is to optimize it to get the highest rank possible and reach the audience. According to research, users click on one of the first five results over 67% of the time, making those top slots extremely valuable. In the wake of various algorithms created in managing to rank, link building is one that garners the most importance.
Link Building and Wikipedia
Link building is easy to understand – it’s merely taking action to increase the number of inbound links to your website. Search engines interpret a link as a recommendation for your site and award credibility to it, making it more valuable. This, in turn, will help your website rank better.
Wikipedia is Google’s anchor, and therefore, linking your website in Wikipedia’s content will help your website’s ranking significantly.
Wikipedia is an open-source community that makes it possible for everyone to make changes to their pages. Therefore, it is one of the fastest and easiest ways to create backlinks. With Google giving these backlinks a lot of importance, the link building done here is more beneficial than on another site.
“Do-Follow,” “No-Follow,” and Wikipedia
When Google first introduced its PageRank policy, the algorithm was designed to consider the number of other pages and domains linked to each page. According to this system, great importance was placed on the webpages’ perceived authority because it related the ranking to the number of times other pages linked it in their content.
For instance, your website was cited and used as a backlink in numerous other websites, this would make your content more relevant and solid by Google’s algorithm, and your website will be ranked higher by the engine. This is known as a “Do-follow” link policy.
A “No-follow” link policy is its exact opposite. These links do not count as a point in the page’s favor, does not boost PageRank, and doesn’t help a page’s placement in the SERPs.
Now, the Do-Follow links placed value in quantity over quality. Google changed its algorithms in the later years and put in place to check for the website’s credibility in relation to the content it was cited in and the website in general. Plus, it also took sponsorships into account.
Wikipedia follows a “No-Follow” link policy. You see, even though your website may be linked on Wikipedia numerous times, Google’s algorithm won’t analyze your contributions and attribute you with any of the authority Wikipedia holds.
Wikipedia can get you referral traffic. Wikipedia is attributed highly by Google because of characteristics like “peer-checking,” therefore, a backlink from here has more value than any other site. Wikipedia is one of the most used sites on the internet. A backlink here gets more clicks than tons of websites combined. Wikipedia’s backlinks don’t optimize your content in an orthodox manner, but they can get your websites accredited and verified. Plus, your page’s increased traffic and quality and trust in the links is worth including Wikipedia in your link building strategy.
Only seasoned experts realize the need to use Wikipedia as a strategy in building your website’s credibility. With numerous law firms in businesses and digital marketing involved in promoting lawyers, link building for attorneys has become more vital than ever. This is essential to consider because your voice and your services need to be ranked high, where they can get the most traffic.