Why do luxury car brands choose to collaborate with luxury fashion houses? For me, it is simply the two have always gone hand in hand regarding selling the luxury lifestyle dream. When I am asked to promote a luxury car brand I make sure I wear luxury clothing brands to reinforce that cars and clothing have always been the very best of friends. Guys, I know you choose too as well!
It was very Smart to collaborate with fashion brand Jeremy Scott. Allowing the two brands to come with a simple but smart idea of creating a covered wall – to wall with white quilted leather and Jeremy Scott branded floor mats. Smart then released in limited numbers way back in 2013 at a cost of almost double in price a niche luxury Smart car for anyone who dares to be different.