Gucci For Fiat 500
It is one of my favourite iconic Italian vintage cars for me. So why would Gucci decide to team up with Fiat with a car that only has 68bhp, 1.2 litre engine power? For me it is all about targeting urbanite fashionistas. This car right form its origin was created for the narrow streets of Italy’s amazing cities. Gucci has come back to its Italian roots by allowing Fiat to place its signature red and green stripe on its exterior. Just like its epic handbag straps they have been bold and creative to allow its seat belts, along with monogrammed up holster that the world and the Italians can identify as Gucci.
As the car market becomes the most competitive ever in history regarding the automotive industry. I am intrigued to see where it is all heading?
